| name | social-content |
| description | Social media content creation, scheduling, repurposing, and optimization across LinkedIn, X, Instagram, TikTok, and Facebook. Use when creating social posts, repurposing content across platforms, building engagement routines, analyzing social performance, or when the user says "social content", "social media", "repurpose", "schedule posts", "engagement strategy", or "content calendar." Based on coreyhaines31/marketingskills (40K weekly installs). For Kevin-specific positioning and quality gates, also read content-strategy and social-draft skills. |
Social Content
Expert social media content creation, scheduling, and optimization across all major platforms.
Kevin-specific context: Read the content-strategy skill for Kevin's positioning arc, content pillars, and quality gates. Read the social-draft skill for X/LinkedIn drafting rules and anti-patterns. This skill provides the general framework; those provide Kevin's personalized layer.
Platform Quick Reference
| Platform | Best For | Frequency | Key Format |
|---|
| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
| X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
Content Pillars Framework
Build content around 3-5 pillars aligned with expertise and audience. Example for a SaaS founder:
| Pillar | % | Topics |
|---|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
Hook Formulas
Curiosity: "I was wrong about [common belief]." / "The real reason [outcome] isn't what you think." / "[Result] — and it only took [time]."
Story: "Last week, [unexpected thing] happened." / "I almost [failure]." / "3 years ago, I [past]. Today, [present]."
Value: "How to [outcome] (without [pain]):" / "[Number] [things] that [outcome]:" / "Stop [mistake]. Do this instead:"
Contrarian: "Unpopular opinion: [bold statement]" / "[Common advice] is wrong. Here's why:"
Content Repurposing System
Turn one piece of content into many. Extract "content atoms" — self-contained moments from long-form content:
| Atom Type | What to Look For | Best Platform |
|---|
| Quotable moment | Bold claim, hot take (15-60s) | X, LinkedIn, TikTok |
| Story arc | Setup, conflict, resolution (60-90s) | Reels, TikTok, Shorts |
| Tactical tip | Specific how-to (30-60s) | LinkedIn, Shorts |
| Controversial take | Contrarian opinion | X, LinkedIn |
| Data/stat callout | Surprising number | LinkedIn carousel, X |
| Behind-the-scenes | Authentic moments | Stories, TikTok |
Per long-form piece, aim for: 3-5 short clips, 1-2 LinkedIn text posts, 1 X thread, 1 carousel, 1 newsletter section.
Engagement Strategy (30 min/day)
- Respond to all comments on your posts (5 min)
- Comment on 5-10 posts from target accounts (15 min)
- Share/repost with added insight (5 min)
- Send 2-3 DMs to new connections (5 min)
Quality comments: add new insight, share related experience, ask thoughtful follow-up, respectfully disagree with nuance. Never "Great post!"
Analytics & Optimization
Metrics that matter: Engagement rate, comments (higher value than likes), shares/reposts, saves, link clicks, follower growth rate.
Weekly review: Top 3 / bottom 3 posts (why?), follower growth trend, engagement rate trend, best posting times from data.
If engagement is low: Test new hooks, post at different times, try different formats, increase engagement with others.
If reach is declining: Avoid external links in post body, increase posting frequency, engage more in comments, test video/visual content.
Reverse Engineering Viral Content
- Find 10-20 high-engagement creators in your niche
- Collect 500+ posts for analysis
- Analyze patterns: hooks, formats, CTAs
- Codify repeatable playbook
- Layer your voice with authenticity
- Bridge attention to business results
Related Skills
content-strategy — Kevin's positioning arc and quality gatessocial-draft — Kevin's X/LinkedIn drafting rulescopywriting — Landing page and conversion copyseo-geo-optimization — AI search optimization
