serp-features

name	serp-features
description	When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP," "SERP features," "search result features," "People Also Ask," "PAA," "sitelinks," "knowledge panel," "local pack," "rich results," "zero-click," "SERP types," "AI Overviews," "Bing Copilot," or "Yandex AI." For JSON-LD and rich result implementation, use schema-markup. For organic strategy and roadmap, use seo-strategy.
metadata	{"version":"1.1.0"}

SEO On-Page: SERP Features

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• SERP feature types: Organic enhancements, universal results, paid, knowledge
• Obtainability: Which features are achievable; which require authority/partnerships
• Optimization: Content, schema, and structure for each feature type
• Impact: CTR, zero-click, traffic implications

What Is a SERP Feature?

A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).