القائمة
Develops pricing hypothesis using value-based methodology, tier architecture, and mode-specific constraints. Use when constructing unit economics during BUILD phase 2.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
Computes desired-current state deltas, quantifies component scores, and produces a ranked gap ledger. Use when evaluating hypothesis register state to determine where the largest gaps exist between desired and current conditions.
Applies the 10 decision rules, reclassifies confidence and support states, sets readiness gates, and generates execution queue entries and governor escalations. Use when gap computation and destruction are complete and decisions must be enforced.
Adversarially attacks the current register state through pre-mortem, red-team response, constraint inversion, evidence concentration analysis, and kill signal audit. Use when a gap pass requires adversarial validation of hypotheses and proposals.
Designs the complete GTM plan for the hypothesis register. Sequences channels by phase with gate criteria, builds messaging framework from value proposition, sets target KPIs per phase, derives operational constraints from all hypotheses, and defines success/kill criteria. Use when constructing register section 7 (GTM Plan) during BUILD.
Maps competitive landscape, identifies positioning gaps, and assesses competitor response capability for red-team input. Use when researching competition during BUILD phase 1 or feeding destruction phase.
Calculates unit economics (LTV, CAC, payback, margins) with range-based estimates, cost structure, and scenario analysis. Use when constructing unit economics hypothesis during BUILD phase 2.
| name | stg-designing-pricing |
| description | Develops pricing hypothesis using value-based methodology, tier architecture, and mode-specific constraints. Use when constructing unit economics during BUILD phase 2. |
| serves | strategist |
| domain | pricing-strategy |
| affects | unit-economics-hypothesis |
| depends-on | none |
| produces | pricing inputs for unit economics hypothesis |
Develop pricing hypothesis using value-based methodology. All WTP estimates are T3 (always). Prices are ranges, not points. Channel economics integrated.
Read: problem hypothesis (quantified cost of the problem).
Value = problem cost x percentage resolved by solution. Price ceiling = value x capture rate (10-25% for SaaS).
Present as range. Label T2 (derived from problem cost estimate which may itself be T2).
Produce: value anchor range [T2].
Gate: value_anchor_calculated: bool -- derived from quantified problem cost, not asserted.
Read: competitor profiles from stg-analyzing-competition.
Map competitor pricing:
Identify price gaps (underserved price ranges).
Produce: competitive pricing map [T1] + gap analysis [T2].
Gate: competitive_pricing_mapped: bool -- at least 2 competitors' pricing documented with source URLs.
Match revenue model to growth architecture:
| Growth Architecture | Revenue Model | Rationale |
|---|---|---|
| PLG | Freemium or usage-based with paid conversion | Users must experience value before paying |
| Network | Free tier with network-gated premium | Network value increases with users; premium unlocks at density |
| Traditional | Subscription (monthly/annual) | Sales-assisted, predictable revenue |
| Hybrid | Base subscription + usage overage | Predictable base with upside from usage |
Mode overlay:
Produce: revenue model selection with rationale.
Gate: model_selected: bool -- revenue model matches growth architecture with documented rationale.
Grounded in: revenue model, value anchor, competitive pricing, segment characteristics.
Apply Good-Better-Best framework:
For PLG: define free tier value + natural upgrade pressure points. Free must deliver value but not full value.
Channel constraint check:
| ACV Range | Viable Channels | Implication |
|---|---|---|
| < $1K | Near-zero-touch only (self-serve, content, SEO) | Cannot afford sales; product must sell itself |
| $1K-$10K | Light-touch (inside sales, webinars, trials) | Limited sales capacity; product-led assists |
| > $10K | Sales-assisted viable (demos, pilots, account executives) | Can invest in sales process |
Produce: tier structure with price ranges [T2 for tiers, T3 for conversion rates].
Gate: tiers_designed: bool -- tiers follow Good-Better-Best with rationale, channel constraint check completed.
Grounded in: tier structure, growth architecture.
For each tier boundary, define what triggers upgrade:
Each trigger is a hypothesis -- conversion rate estimates are T3.
Produce: upgrade trigger list [T3 for effectiveness].
Gate: triggers_defined: bool -- at least 1 trigger per tier boundary, each labeled T3 for conversion predictions.
Check: does the price range support required LTV:CAC?
| Mode | LTV:CAC Required | Payback Required |
|---|---|---|
| VENTURE | > 3x | < 18 months |
| BOOTSTRAP | > 5x | < 6 months |
If pricing cannot meet thresholds, flag conflict: "At [price range], achieving [required LTV:CAC] requires CAC below [$X]. This constrains channel strategy to [channels]."
Produce: coherence check result.
Gate: coherence_validated: bool -- threshold check completed with explicit pass/fail.
| Mode | Signal | Recovery |
|---|---|---|
| Pricing by competitor mimicry | Price set at competitor average without value-based justification | Calculate value anchor first. Competitor pricing is context, not methodology |
| WTP presented as known | Price stated without T3 label or "customers will pay" language | All WTP is T3 until sales data exists. Reframe as hypothesis |
| Free tier too generous | Free tier delivers full core value with no natural upgrade pressure | Identify the specific usage limit or feature gate that creates upgrade motivation. Free must deliver value but not full value |
In scope: Value-based pricing methodology, tier architecture (Good-Better-Best), revenue model selection, upgrade trigger definition, channel-ACV constraint check, mode-specific threshold validation, competitive pricing analysis.
Out of scope: LTV/CAC calculation (stg-calculating-economics), market sizing (stg-sizing-markets), solution design (stg-designing-solutions), customer willingness-to-pay validation.
