| name | linkedin-post-writer |
| description | Write high-engagement LinkedIn posts optimized for reach and authority building.
TRIGGERS - Use this skill when:
- User wants to write LinkedIn content
- User mentions LinkedIn posts, thought leadership, or professional content
- User wants to build authority on LinkedIn
- User asks for social media posts for professional audience
|
LinkedIn Post Writer
Overview
Creates scroll-stopping LinkedIn posts that build authority, drive engagement, and generate leads. Optimized for the LinkedIn algorithm and professional audience behavior.
Workflow
Step 1: Define the Post
Ask the user:
- Topic: What's the post about?
- Goal: Awareness, engagement, leads, or authority?
- Angle: Personal story, contrarian take, lesson learned, or how-to?
- Audience: Who should care about this?
Step 2: Choose the Framework
| Framework | Best For | Hook Style |
|---|
| Story → Lesson | Personal brand | "3 years ago, I..." |
| Contrarian Take | Engagement/debate | "Unpopular opinion:" |
| Listicle | Saves & shares | "X things I learned..." |
| Before/After | Transformation | "I went from X to Y..." |
| Observation | Thought leadership | "I've noticed something..." |
| How I Did X | Authority | "Here's how I [result]:" |
| Hot Take | Virality | "Everyone is wrong about..." |
Step 3: Write the Post
THE HOOK (First 2 lines — CRITICAL)
- These show in preview before "see more"
- Must create curiosity gap
- Use pattern interrupts
- Short, punchy lines
- No hashtags or emojis in hook
THE BODY
- One idea per line
- Use line breaks generously
- Mix short and medium lines
- Include specific numbers/results
- Add a "twist" or unexpected insight
- Write at 8th grade reading level
THE CLOSE
- Summarize the key takeaway
- End with engagement hook (question or prompt)
- Add relevant hashtags (3-5 max, at the very end)
Step 4: Optimize for Algorithm
Engagement boosters:
- Ask a question at the end
- Use "agree or disagree?" format
- Include a "save this for later" moment
- Tag relevant people (only if genuinely relevant)
- Respond to every comment in first hour
Format rules:
- Max 3,000 characters
- One sentence per line for readability
- No external links (kills reach) — put links in comments
- First comment strategy: add context, links, or resources there
- Post between 7-9 AM in your audience's timezone
Output Format
# LinkedIn Post: [Topic]
## Post Type: [framework used]
## Goal: [awareness/engagement/leads/authority]
## Estimated read time: [X seconds]
---
[Full post text, formatted with line breaks]
---
## First Comment
[Context, link, or additional resource to post as first comment]
## Hashtags
#hashtag1 #hashtag2 #hashtag3
## Best Time to Post
[Recommendation based on audience]
## Engagement Plan
- Reply to comments within: [timeframe]
- Engage on others' posts before/after: [strategy]
Quality Checklist
