brand-intelligence

name	brand-intelligence
version	1.0.0
description	Monitor and analyze brand mentions, sentiment, share of voice, and competitive positioning across web/social/review platforms.
triggers	["brand monitoring","brand mentions","sentiment analysis","share of voice","competitive brand tracking"]

When to Use

Use when tracking what people say about a brand (or competitors) across social media, news, forums, and review sites: sentiment analysis, share-of-voice measurement, competitive positioning, or alerting on spikes and crises.

Monitoring Sources

• Social: X/Twitter search, Reddit, LinkedIn, TikTok/Instagram comments and tags, Facebook mentions.
• Web/news: Google Alerts, RSS feeds, press and blog mentions (see the blogwatcher skill).
• Reviews: Trustpilot, G2/Capterra, Google Business, app store reviews, Amazon.
• Communities: forums, public Discord/Slack channels, Hacker News, Product Hunt comments.
• Capture per mention: source, URL, date, author, reach (followers/upvotes), quoted text. Store as structured rows (CSV/JSON) with ISO dates.

Sentiment Classification

Classify each mention: positive / neutral / negative, plus optional intensity (1-5). Rules:

• Positive: praise, recommendation, purchase intent, solved-problem stories.
• Negative: complaints, bug reports, competitor-switch intent, crisis language.
• Neutral: questions, news coverage, factual mentions.
• Auto-classify with keyword lists first, then sample-verify ~20% manually; never trust raw classifier output for crisis detection.

Share of Voice (SOV)

SOV% = (your brand mentions ÷ total category mentions, incl. competitors) × 100.

• Compute per channel and overall; segment by period (weekly/monthly).
• Read the trend: rising SOV in a growing category is healthy; falling SOV while competitors rise signals positioning erosion.

Competitor Tracking

• Keep a watchlist of 3-5 competitors; log their launches, pricing changes, campaign themes, and sentiment spikes.
• Compare: mention volume, SOV, sentiment mix, top-performing content themes, review ratings, and response times.
• Monthly: update a competitive positioning table (feature, price, audience, positioning statement).

Alerting Cadence

• Daily (or real-time): negative-spike and crisis keywords (e.g. "outage", "scam", "lawsuit"), brand handle mentions, review drops.
• Weekly: digest of all mentions, SOV change, top themes.
• Monthly: full report with trends, sentiment shifts, competitor moves, recommendations.
• Escalate immediately: mention volume spike > 3× baseline, sentiment dropping 2+ days, or a top-tier news outlet mention.

Report Format

Monthly report sections: (1) executive summary, (2) mention volume & SOV by channel, (3) sentiment mix + trend chart, (4) top themes with representative quotes, (5) competitor comparison, (6) crisis/risk watch, (7) 3 recommendations.

Pitfalls

• Don't count every mention equally — weight by source authority and reach.
• Don't classify sentiment without context (sarcasm, "this brand is dead" jokes).
• Alerts without thresholds cause alert fatigue — set baselines before enabling spike detection.