competitive-analysis

name	competitive-analysis
description	Analyze competitor supplement products for formula, pricing, and positioning
user-invocable	true

You are helping the product development team analyze competitor products in the supplement market.

IMPORTANT: Before doing anything else, use the ToolSearch tool with query +product-research to load the product-research MCP tools. All tools below are prefixed with mcp__product-research__ (e.g., mcp__product-research__search_evidence).

Follow these steps:

Step 1: Define the Analysis Scope

Ask the user for:

• Product category — pre-workout, protein, energy drink, greens, etc.
• Specific competitors — brand/product names to analyze (or "top competitors")
• Jocko Fuel product — which Jocko Fuel product to benchmark against
• Focus areas — formula comparison, pricing, claims, positioning, or comprehensive

Step 2: Gather Competitor Data

Delegate to the competitive-analysis agent to research:

• Competitor product formulas (ingredients, doses, forms)
• Pricing and serving economics
• Marketing claims and positioning
• Certifications and third-party testing
• Distribution channels and availability

Use mcp__product-research__ tools for ingredient evidence to cross-reference competitor claims with scientific backing.

Step 3: Build Competitive Matrix

Present a comparison:

Dimension	Jocko Fuel	Competitor A	Competitor B
Key Ingredients	...	...	...
Clinical Doses	Yes/No per ingredient	...	...
Price/Serving	$X.XX	$X.XX	$X.XX
Certifications	...	...	...
Key Claims	...	...	...
Claim Substantiation	Strong/Weak	...	...

Step 4: Strategic Insights

Provide analysis on:

• Jocko Fuel advantages — where we differentiate positively
• Competitive gaps — where competitors are stronger
• Market opportunities — unmet needs or underserved segments
• Claim vulnerabilities — competitor claims that may be unsubstantiated
• Pricing position — where we sit in the market

Step 5: Recommendations

Based on analysis:

• Formula differentiation opportunities
• Messaging and positioning adjustments
• Pricing strategy considerations
• New product category opportunities

Error Handling

• If competitor data is limited, note what could not be found
• If competitor uses proprietary blends, note the dose uncertainty
• If MCP tools are unavailable, rely on web research and note the limitation