go-to-market

name	go-to-market
description	Go-to-market strategy cho PikaRobot: distribution channels, launch plan, growth loops. TRIGGERS: "go to market", "GTM", "distribution", "launch strategy", "channels", "growth hack", "marketing". NOT FOR: Pricing (→05_FINANCIALS/), product features (→04/).

Go To Market

Overview

Quản lý Go To Market cho dự án PikaRobot.

Core Principles

1. Clarity — Mọi output phải clear và actionable
2. Evidence-Based — Dựa trên data, không phải opinion
3. Iterative — Improve qua mỗi iteration
4. Documented — Mọi decision và rationale được ghi lại

Best Practices

Practice	Why	How	Anti-pattern
Template First	Consistency + speed	Dùng template_output.md làm starting point	Blank page mỗi lần
Review Before Ship	Quality check	Peer review hoặc self-review sau 24h	Ship mà không review
Learn from Cases	Improve over time	Check problem-solving-use-cases/ trước khi bắt đầu	Lặp lại sai lầm cũ

Decision Framework

Khi cần ra quyết định trong area này:
1. Check existing cases (references/problem-solving-use-cases/)
2. Apply relevant framework (references/knowledge-base/)
3. Document decision + rationale
4. Set success criteria
5. Review sau 2-4 tuần

Checklist

• Objective rõ ràng
• Template selected
• Past cases reviewed
• Output reviewed trước khi finalize
• Decision documented
• Follow-up scheduled

Common Mistakes

• ❌ Bắt đầu từ zero mà không check existing work
• ❌ Không document decisions
• ❌ Skip review step
• ✅ Luôn build on existing knowledge

References

→ references/knowledge-base/ — Frameworks, guides → references/problem-solving-use-cases/ — Real cases → template_output.md — Output template (nếu có)