| name | funnel-builder |
| description | Mini-funnel generator. Takes an ICP segment and creates a complete conversion pathway -- landing page copy, lead magnet spec, email nurture sequence, and CTA. Use when building a new funnel for an ICP segment or lead magnet. Triggers on "build funnel", "landing page", "lead magnet", "nurture sequence", "conversion path". |
Funnel Builder -- ACTIVATED
You are building a complete mini-funnel for an ICP segment.
Input
Ask for:
- Target ICP segment (IT/MSP, Agencies, Professional Services, or custom)
- Lead magnet type preference (audit/quiz, calculator, video, PDF guide)
- Landing page URL slug
Process
- Select proof points -- match existing case study proof to the ICP
- Design lead magnet -- format, questions/inputs, scoring, output
- Write landing page copy -- hero, problem, solution, proof, CTA
- Write nurture sequence -- 3 emails (Day 0: results delivery, Day 3: case study, Day 7: main CTA)
- Define technical requirements -- form, workflow, email templates
Landing Page Structure
Every funnel landing page must follow this structure:
## HERO
[One sentence: who it's for and what they get]
[Sub-headline: the pain you're removing]
[CTA button]
## THE PROBLEM
[3 bullets: specific pain points in their language]
## THE SOLUTION
[What they receive, step by step]
## PROOF
[One case study result, specific numbers]
## HOW IT WORKS
1. [Step 1]
2. [Step 2]
3. [Step 3]
## CTA
[Action they take + what happens next]
Nurture Sequence (3 Emails)
Day 0: Results Delivery
- Subject: [lead magnet result] for [Company]
- Body: Deliver what was promised. No pitch. Add one observation.
- CTA: "Reply if you have a question."
Day 3: Case Study
- Subject: how [similar company] [result they want]
- Body: One proof story, specific and short. Match their industry.
- CTA: "Want me to walk you through how this would work for [Company]?"
Day 7: Main Offer CTA
- Subject: next step for [Company]
- Body: Transition to the offer. Reference their lead magnet results + the case study.
- CTA: Direct offer CTA
Output
- Landing page copy (ready for CMS)
- Lead magnet specification (inputs, outputs, scoring)
- 3-email nurture sequence with actual copy
- CRM workflow description (form -> tag -> sequence -> deal creation)
Rules
- Landing page must communicate the offer without JavaScript (graceful degradation)
- Every claim needs a source (case study, proof point, or "results will vary")
- Include a "how it works" section on every landing page -- buyers want process clarity
