genesys-skills

Win/loss analysis for B2B SaaS. Analyzes sales call transcripts across 6 dimensions (product, messaging, GTM/sales, pricing, competition, customer context) to extract why deals are won, lost, retained, or churned. Produces aggregate patterns with verbatim-quote evidence, frequency counts, confidence levels, and strategic recommendations. Includes process steps, output template, quality checklist, extraction patterns, and a worked 5-transcript example.

Assesses a Claude Code environment's maturity on a fun 0-10 ladder calibrated to the 4-systems pillars (Context / Skills / Integrations / Orchestration), via an interactive quiz OR a silent file scan, then produces a single-next-level roadmap + a branded, shareable HTML dashboard. Level 10 is benchmarked against the most advanced documented setup plus the latest Anthropic-native features. Flags: --mode beginner|internal, --quiz, --assess, --build. Triggers: "/level", "what's my claude code level", "claude code level quiz", "assess my claude code setup", "claude code maturity". NOT for assessing a client's GTM maturity (use the GTM audit skills) and NOT for diagnosing a slow session (use /why-slow).

Creates competitive battlecards for sales deal conversations. Produces win themes, landmines to plant, objection handlers, and competitive positioning per competitor. Outputs a structured markdown battlecard with quick-reference sections for live sales calls. Depends on competitor-research for competitive intelligence and consumes product-messaging, win-loss-analysis, and positioning for framing. Feeds into sales-deck, outreach-emails, and demo-script. Triggered by "battlecard", "competitive intel", "win against [competitor]", or "how do we beat [competitor]".

Writes customer case studies with a challenge-solution-results structure. Extracts verbatim quotes, verified metrics, and quantified outcomes into a persuasive narrative ready for web or PDF. Triggers on "case study", "customer story", "success story", "customer proof point", or "write up this win". Consumes win-loss-analysis as upstream input for win patterns. Feeds into sales-enablement and landing-page-copy as social proof assets.

Extracts visual identity from screenshots (primary) or website URLs (fallback) and compiles into a standardized brand system file with 8 sections: visual identity description, colors, typography, components, data viz, logo usage, spacing, and signature elements. Screenshot-first for higher fidelity. Produces a brand-kit markdown file consumed by landing-page-copy, landing-page-wireframe, vibe-coding, and dashboard skills. Upstream: recommended company-context. NOT for voice/messaging context — use tov-guidelines instead.

Analyzes existing client content (website, blog, social, docs) to extract voice patterns, vocabulary preferences, frequency scores, and do/don't usage rules. Produces a two-phase output: Phase 1 TOV analysis (patterns extracted from source material) and Phase 2 TOV guidelines (codified voice rules for content production). Upstream: recommended company-context. Downstream: feeds linkedin-content, landing-page-copy, product-messaging, outreach-emails, and all content skills. NOT for visual brand tokens (use /brand-kit).

Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. Upstream: recommended company-context. Downstream: feeds positioning, product-messaging, landing-page-copy, content-strategy, and outreach-emails.

Deep 13-dimension competitor analysis for B2B SaaS. Use when client needs competitive context for positioning, sales-enablement, or product-messaging. Covers company, product, ICP, pricing, reviews, content, launches, SEO/AEO, technographics, hiring signals, GTM motion, social presence, and paid advertising.