read-cac-ltv

name	read-cac-ltv
description	Read LTV:CAC and CAC-payback to gate acquisition spend on unit economics, not lead count. Reach for this on a CAC or sustainability question.

Skill: Read CAC and LTV

Cheap leads that never convert are expensive (§3 #3).

Step 1 — Compute fully-loaded CAC

All acquisition cost ÷ customers acquired.

Step 2 — Compute LTV

Gross-margin lifetime value per customer.

Step 3 — Ratio and payback

LTV:CAC and CAC ÷ monthly margin contribution via marketingops_calc.py cac-ltv (§3 #3).

Step 4 — Gate the spend

Compare to a dated health frame; mark benchmarks unverified (§3 #8).

Output

An LTV:CAC and payback read gating spend, with benchmarks dated. Traverse Tree 2 in the decision-trees file.