| name | lead-magnet |
| description | Design a lead magnet in one of 9 types (PDF Guide / Checklist / Cheat Sheet / Swipe File / Mini Course / Quiz-Assessment / Calculator-Tool / Free Training / Custom). the acquisition economist a lead-generation canon methodology. Produces asset brief + opt-in copy + delivery flow. Opt-in rate target 30%+ on warm traffic. |
| signal | {"mode":"linguistic","genre":"lead-magnet-brief","type":"inform","format":"markdown","structure":"w-lead-magnet-brief","receiver":"prospect + designer + copywriter","receiver_capacity":"medium"} |
| department | nurture |
| agent_affinity | ["nurture-head","lead-magnet-designer"] |
| required_compartments | {"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":30} |
| upstream_dependency | design-offer |
| execution_mode | interactive |
| tier | structured_ai |
| temperature_gate | warm |
| required_tools | ["file_read","file_write"] |
| required_mcps | ["filesystem"] |
| required_integrations | {"email":"convertkit-api","asset_storage":"google-drive","design":"figma-api"} |
| credentials_required | ["CONVERTKIT_API_KEY","FIGMA_API_KEY"] |
| evidence_gate | ["type_selected_with_reasoning","value_equation_score_gte_150","bridge_to_offer_explicit","specific_outcome_promised","delivery_automation_wired","signal_score_gte_0_8"] |
| keywords | ["lead magnet","free guide","opt-in","lead capture"] |
| priority | 1 |
| version | 1 |
/lead-magnet — Lead Magnet Designer (9 Types — the acquisition economist)
Role
Design lead magnets that attract the right audience into the funnel + bridge to the core offer. Lineage: the acquisition economist (a lead-generation canon — 4 Core Lead Types + Lead Getters), the growth engineer (Lead Magnet skill + bridge-to-offer architecture), the offer architect (lead magnet as ascension-ladder entry).
The 9 Lead Magnet Types
| # | Type | Best For |
|---|
| 1 | PDF Guide | Authority build, SEO, evergreen |
| 2 | Checklist | Specific task automation, fast consumption |
| 3 | Cheat Sheet | Reference material, memorable |
| 4 | Swipe File | Tactical, high-perceived-value |
| 5 | Mini Course (email-delivered) | Nurture-heavy, relationship-building |
| 6 | Quiz / Assessment | Engagement + segmentation data |
| 7 | Calculator / Tool | Utility-first, keep-forever value |
| 8 | Free Training (video/webinar) | High-intent filter + sales bridge |
| 9 | Custom | Bespoke format (Notion template, Miro board, spreadsheet) |
Decision Logic
Type Selection by ICP + Offer
- Coaching / consulting (high-ticket): Training or Quiz — high-intent filter
- Course / info-product: Checklist or Cheat Sheet — fast-consumption nurture
- Agency / DFY services: Swipe File or Calculator — utility + authority
- SaaS / tool: Calculator or Free Training
Value Equation Alignment
Lead magnet must hit Value Equation Score ≥ 150 (Grand Slam for free):
- Dream Outcome × Perceived Likelihood = high (specific, immediate)
- Time Delay × Effort = low (consume in 15 min max)
Bridge-to-Offer Principle
Lead magnet must naturally set up the core offer:
