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send-email Use when sending transactional emails (welcome messages, order confirmations, password resets, receipts), notifications, or bulk emails via Resend API. Triggers on "send email", "transactional email", "welcome email", "Resend API", "password reset email", "order confirmation", "receipt email", "notification email", "bulk email send".
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A senior marketing operator for any project. Orchestrates 76 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing - brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence', 'social posts', 'landing page', 'grow', 'audience', 'competitors', 'what should I do next for marketing', 'I need more users', 'how do I get people to care', or any marketing request. When in doubt about which marketing skill to use, start here - even if the user's request is vague or doesn't explicitly mention marketing.
Optimize content for AI search engines — ChatGPT, Perplexity, Claude, Gemini, and AI Overviews. Covers entity optimization, structured data, citation-worthy formatting, and platform-specific strategies. Use when someone wants visibility in AI-generated answers, says 'AI SEO', 'AI search', 'LLM optimization', 'ChatGPT ranking', 'Perplexity citations', 'AI Overviews', or wants their content cited by AI assistants. The new SEO frontier — if you're only optimizing for Google, you're already behind.
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name send-email description Use when sending transactional emails (welcome messages, order confirmations, password resets, receipts), notifications, or bulk emails via Resend API. Triggers on "send email", "transactional email", "welcome email", "Resend API", "password reset email", "order confirmation", "receipt email", "notification email", "bulk email send". category distribution layer distribution tier must-have reads ["brand/voice-profile.md"] writes [] depends-on [] triggers ["send email","transactional email","welcome email","Resend API","password reset email","receipt email","notification email"] allowed-tools ["Bash","Read","Write"]
Send Email with Resend
This skill is primarily context-independent, but when brand/voice-profile.md exists, use it to inform email tone, vocabulary, and personality for any copy written within emails.
On Activation
Detect project language from config files (package.json, requirements.txt, go.mod, etc.).
Install Resend SDK if not present — see references/installation.md .
Determine single vs batch send based on the user's needs (see decision matrix below).
Implement with idempotency keys, error handling, and retry logic.
Output: Email sending code with production-grade error handling integrated into the user's project.
Overview
Resend provides two endpoints for sending emails:
Approach Endpoint Use Case Single POST /emailsIndividual transactional emails, emails with attachments, scheduled sends Batch POST /emails/batchMultiple distinct emails in one request (max 100), bulk notifications
Choose batch when:
Sending 2+ distinct emails at once
Reducing API calls is important (by default, rate limit is 2 requests per second)
No attachments or scheduling needed
Choose single when:
Sending one email
Email needs attachments
Email needs to be scheduled
Different recipients need different timing
Quick Start
Detect project language from config files (package.json, requirements.txt, go.mod, etc.)Install SDK (preferred) or use cURL - See references/installation.md Choose single or batch based on the decision matrix aboveImplement best practices - Idempotency keys, error handling, retries
Best Practices (Critical for Production)
Always implement these for production email sending. See references/best-practices.md for complete implementations.
Idempotency Keys Prevent duplicate emails when retrying failed requests.
Key Facts Format (single) <event-type>/<entity-id> (e.g., welcome-email/user-123)Format (batch) batch-<event-type>/<batch-id> (e.g., batch-orders/batch-456)Expiration 24 hours Max length 256 characters Duplicate payload Returns original response without resending Different payload Returns 409 error
Error Handling Code Action 400, 422 Fix request parameters, don't retry 401, 403 Check API key / verify domain, don't retry 409 Idempotency conflict - use new key or fix payload 429 Rate limited - retry with exponential backoff (by default, rate limit is 2 requests/second) 500 Server error - retry with exponential backoff
Retry Strategy
Backoff: Exponential (1s, 2s, 4s...)Max retries: 3-5 for most use casesOnly retry: 429 (rate limit) and 500 (server error)Always use: Idempotency keys when retrying
Single Email Endpoint: POST /emails (prefer SDK over cURL)
Required Parameters Parameter Type Description fromstring Sender address. Format: "Name <email@domain.com>" tostring[] Recipient addresses (max 50) subjectstring Email subject line html or textstring Email body content
Optional Parameters Parameter Type Description ccstring[] CC recipients bccstring[] BCC recipients reply_to*string[] Reply-to addresses scheduled_at*string Schedule send time (ISO 8601) attachmentsarray File attachments (max 40MB total) tagsarray Key/value pairs for tracking (see Tags ) headersobject Custom headers
*Parameter naming varies by SDK (e.g., replyTo in Node.js, reply_to in Python).
Minimal Example (Node.js) import { Resend } from 'resend' ;
const resend = new Resend (process.env .RESEND_API_KEY );
const { data, error } = await resend.emails .send (
{
from : 'Acme <onboarding@resend.dev>' ,
to : ['delivered@resend.dev' ],
subject : 'Hello World' ,
html : '<p>Email body here</p>' ,
},
{ idempotencyKey : `welcome-email/${userId} ` }
);
if (error) {
console .error ('Failed:' , error.message );
return ;
}
console .log ('Sent:' , data.id );
Batch Email Endpoint: POST /emails/batch (but prefer SDK over cURL)
Limitations
No attachments - Use single sends for emails with attachmentsNo scheduling - Use single sends for scheduled emailsAtomic - If one email fails validation, the entire batch failsMax 100 emails per requestMax 50 recipients per individual email in the batch
Pre-validation Since the entire batch fails on any validation error, validate all emails before sending:
Check required fields (from, to, subject, html/text)
Validate email formats
Ensure batch size <= 100
Minimal Example (Node.js) import { Resend } from 'resend' ;
const resend = new Resend (process.env .RESEND_API_KEY );
const { data, error } = await resend.batch .send (
[
{
from : 'Acme <notifications@acme.com>' ,
to : ['delivered@resend.dev' ],
subject : 'Order Shipped' ,
html : '<p>Your order has shipped!</p>' ,
},
{
from : 'Acme <notifications@acme.com>' ,
to : ['delivered@resend.dev' ],
subject : 'Order Confirmed' ,
html : '<p>Your order is confirmed!</p>' ,
},
],
{ idempotencyKey : `batch-orders/${batchId} ` }
);
if (error) {
console .error ('Batch failed:' , error.message );
return ;
}
console .log ('Sent:' , data.map (e =>id ));
Large Batches (100+ Emails) For sends larger than 100 emails, chunk into multiple batch requests:
Split into chunks of 100 emails eachUse unique idempotency keys per chunk: <batch-prefix>/chunk-<index>Send chunks in parallel for better throughputTrack results per chunk to handle partial failures
Deliverability Follow these practices to maximize inbox placement.
For more help with deliverability, install the email-best-practices skill with npx skills add resend/email-best-practices.
Required Practice Why Valid SPF, DKIM, DMARC record authenticate the email and prevent spoofing Links match sending domain If sending from @acme.com, link to https://acme.com - mismatched domains trigger spam filters Include plain text version Use both html and text parameters for accessibility and deliverability (Resend generates a plain text version if not provided) Avoid "no-reply" addresses Use real addresses (e.g., support@) - improves trust signals Keep body under 102KB Gmail clips larger messages
Recommended Practice Why Use subdomains Send transactional from notifications.acme.com, marketing from mail.acme.com - protects reputation Disable tracking for transactional Open/click tracking can trigger spam filters for password resets, receipts, etc.
Tracking (Opens & Clicks) Tracking is configured at the domain level in the Resend dashboard, not per-email.
Setting How it works Recommendation Open tracking Inserts 1x1 transparent pixel Disable for transactional emails - can hurt deliverability Click tracking Rewrites links through redirect Disable for sensitive emails (password resets, security alerts)
Marketing emails where engagement metrics matter
Newsletters and announcements
When to disable tracking:
Transactional emails (receipts, confirmations, password resets)
Security-sensitive emails
When maximizing deliverability is priority
Configure via dashboard: Domain → Configuration → Click/Open Tracking
Webhooks (Event Notifications) Track email delivery status in real-time using webhooks. Resend sends HTTP POST requests to your endpoint when events occur.
Event When to use email.deliveredConfirm successful delivery email.bouncedRemove from mailing list, alert user email.complainedUnsubscribe user (spam complaint) email.opened / email.clickedTrack engagement (marketing only)
CRITICAL: Always verify webhook signatures. Without verification, attackers can send fake events to your endpoint.
Tags Tags are key/value pairs that help you track and filter emails.
tags : [
{ name : 'user_id' , value : 'usr_123' },
{ name : 'email_type' , value : 'welcome' },
{ name : 'plan' , value : 'enterprise' }
]
Associate emails with customers in your system
Categorize by email type (welcome, receipt, password-reset)
Filter emails in the Resend dashboard
Correlate webhook events back to your application
Constraints: Tag names and values can only contain ASCII letters, numbers, underscores, or dashes. Max 256 characters each.
Templates Use pre-built templates instead of sending HTML with each request.
const { data, error } = await resend.emails .send ({
from : 'Acme <hello@acme.com>' ,
to : ['delivered@resend.dev' ],
subject : 'Welcome!' ,
template : {
id : 'tmpl_abc123' ,
variables : {
USER_NAME : 'John' ,
ORDER_TOTAL : '$99.00'
}
}
});
IMPORTANT: Variable names are case-sensitive and must match exactly as defined in the template editor. USER_NAME ≠ user_name.
Fact Detail Max variables 20 per template Reserved names FIRST_NAME, LAST_NAME, EMAIL, RESEND_UNSUBSCRIBE_URL, contact, thisFallback values Optional - if not set and variable missing, send fails Can't combine with html, text, or react parameters
Templates must be published in the dashboard before use. Draft templates won't work.
Testing WARNING: Never test with fake addresses at real email providers.
Using addresses like test@gmail.com, example@outlook.com, or fake@yahoo.com will:
Bounce - These addresses don't existDestroy your sender reputation - High bounce rates trigger spam filtersGet your domain blocklisted - Providers flag domains with high bounce rates
Safe Testing Options Method Address Result Delivered delivered@resend.devSimulates successful delivery Bounced bounced@resend.devSimulates hard bounce Complained complained@resend.devSimulates spam complaint Your own email Your actual address Real delivery test
For development: Use the resend.dev test addresses to simulate different scenarios without affecting your reputation.
For staging: Send to real addresses you control (team members, test accounts you own).
Domain Warm-up New domains must gradually increase sending volume to establish reputation.
Why it matters: Sudden high volume from a new domain triggers spam filters. ISPs expect gradual growth.
Recommended Schedule Day Messages per day Messages per hour 1 Up to 1,000 emails 100 Maximum 2 Up to 2,500 emails 300 Maximum 3 Up to 5,000 emails 600 Maximum 4 Up to 5,000 emails 800 Maximum 5 Up to 7,500 emails 1,000 Maximum 6 Up to 7,500 emails 1,500 Maximum 7 Up to 10,000 emails 2,000 Maximum
Day Messages per day Messages per hour 1 Up to 150 emails 2 Up to 250 emails 3 Up to 400 emails 4 Up to 700 emails 50 Maximum 5 Up to 1,000 emails 75 Maximum 6 Up to 1,500 emails 100 Maximum 7 Up to 2,000 emails 150 Maximum
Monitor These Metrics Metric Target Action if exceeded Bounce rate < 4% Slow down, clean list Spam complaint rate < 0.08% Slow down, review content
Don't use third-party warm-up services. Focus on sending relevant content to real, engaged recipients.
Suppression List Resend automatically manages a suppression list of addresses that should not receive emails.
Addresses are added when:
Email hard bounces (address doesn't exist)
Recipient marks email as spam
You manually add them via dashboard
What happens: Resend won't attempt delivery to suppressed addresses. The email.suppressed webhook event fires instead.
Why this matters: Continuing to send to bounced/complained addresses destroys your reputation. The suppression list protects you automatically.
Management: View and manage suppressed addresses in the Resend dashboard under Suppressions.
Anti-Patterns Mistake Fix Retrying without idempotency key Always include idempotency key - prevents duplicate sends on retry Using batch for emails with attachments Batch doesn't support attachments - use single sends instead Not validating batch before send Validate all emails first - one invalid email fails the entire batch Retrying 400/422 errors These are validation errors - fix the request, don't retry Same idempotency key, different payload Returns 409 error - use unique key per unique email content Tracking enabled for transactional emails Disable open/click tracking for password resets, receipts - hurts deliverability Using "no-reply" sender address Use real address like support@ - improves trust signals with email providers Not verifying webhook signatures Always verify - attackers can send fake events to your endpoint Testing with fake emails (test@gmail.com ) Use delivered@resend.dev - fake addresses bounce and hurt reputation Template variable name mismatch Variable names are case-sensitive - USER_NAME ≠ user_name Sending high volume from new domain Warm up gradually - sudden spikes trigger spam filters
Notes
The from address must use a verified domain
If the sending address cannot receive replies, set the reply_to parameter to a valid address.
Store API key in RESEND_API_KEY environment variable
Node.js SDK supports react parameter for React Email components
Resend returns error, data, headers in the response.
Data returns { id: "email-id" } on success (single) or array of IDs (batch)
For marketing campaigns to large lists, use Resend Broadcasts instead
