marketing-landing-page

# Marketing Landing Page Use this skill when the page exists to convert a specific campaign intent: signup, download, demo request, waitlist, registration, or lead capture. Goal: keep the page single-minded. Every section should remove one objection or strengthen one reason to convert. ## Conversion model Before building, define: - one audience - one offer - one primary CTA - one strongest proof source If the page has multiple goals, split the page or downgrade secondary actions. ## Default sequence 1. Hero: promise, audience fit, CTA, proof teaser 2. Why now: pain, change, or opportunity 3. Offer detail: what the visitor gets and how it works 4. Proof: results, logos, testimonials, or product evidence 5. Friction removal: FAQ, pricing cue, timeline, or requirements 6. Final CTA: repeat the action with reduced hesitation ## Hero rules - State the benefit fast. - Keep the CTA visible without scrolling. - Show one dominant visual or one product demonstration, not both competing equally. - Use supporting proof near the CTA if trust is the main blocker. - Minimize top navigation unless the campaign requires exploration. ## CTA rules - Use one label consistently across the page. - Repeat the CTA after each major proof or explanation block. - Match the CTA to effort: "Book demo" and "Start free" are not interchangeable. - If a form is above the fold, keep it short and explain what happens next. ## Content rules - Write to a specific problem, not to "everyone". - Replace abstract claims with concrete outcomes. - Use sections to handle objections one at a time. - Put technical detail below value and proof unless the audience is highly technical. ## Reject these failures - Website-style nav with too many exits - Multiple competing CTAs - Long feature grids with no proof - Testimonial quotes with no role, company, or context - Forms that ask for more than the offer justifies ## Final checks - Can the visitor understand the offer in under five seconds? - Is the primary CTA obvious in every major section? - Does each section either explain, prove, or reduce friction?