| name | xxd-brand-system |
| description | Build a reusable brand color system from Chinese traditional colors. Use when a user needs brand palette governance, color rules, identity consistency, usage ratios, forbidden combinations, cross-channel guidance, or long-term visual rules based on Chinese traditional colors. |
xxd-brand-system
Purpose
Use this skill when color must become brand behavior, not just a campaign palette. It should help a team stay recognizable across website, social, product, packaging, presentation, and offline materials.
Pain Points This Solves
- Brand colors drift when every designer or campaign picks a different "Chinese" feeling.
- A palette without governance cannot tell teams what to use for hero moments, product UI, social covers, or print.
- Brand systems fail when they only describe meaning, not ratios, forbidden uses, and handoff rules.
Data Contract
- Use the bundled references inside this skill:
references/chinese-color-master-list.md: full 742-color Markdown source list.references/chinese-color-harmony.csv: complete machine-readable harmony table for all 742 colors.references/chinese-color-harmony.md: Markdown version of the same harmony relationships.
- Include color name and HEX for every color.
- If the user has existing brand colors, map them to nearest project colors and preserve recognition unless a full redesign is requested.
- If the brand becomes an interface, hand off token work to
xxd-ui-token.
Brand System Workflow
- Define brand pressure:
- Category norms and expected colors.
- Desired difference from competitors.
- Price position and cultural posture.
- Primary channels: product, website, social, print, packaging, events.
- Decide the color governance model:
- Anchor color: the brand's most recognizable traditional color.
- Support family: 2 to 4 quiet colors for depth and flexibility.
- Neutral base: canvas, text, borders, captions.
- Accent colors: 1 or 2 high-attention colors with strict limits.
- Assign usage by channel:
- Website and landing pages.
- Product UI.
- Social and campaign assets.
- Decks and documents.
- Packaging or print when relevant.
- Create rules:
- Default ratio and hero ratio.
- Which colors may touch the logo.
- Which colors can carry text.
- Which combinations are forbidden.
- What a campaign may change without breaking the brand.
- Add governance notes: owner, review trigger, and when to run accessibility or print checks.
Output Shape
- Brand color thesis: concrete, channel-aware, not poetic filler.
- Core palette: role, color name, HEX, ratio, brand job, channel.
- Channel rules: website, product UI, social, deck, packaging, print if relevant.
- Forbidden combinations: specific pair, proportion, or use case with reason.
- Handoff: token names, audit rules, or next skill.
Tie every color to a brand behavior. Avoid vague claims like "高级感" unless you translate it into use rules.
