| name | go-to-market-planning |
| effort | high |
| description | Use when a product or feature is near-complete and the team needs to answer: who do we target first, what do we say, where do we reach them, and how do we know the launch succeeded? Triggers on: "GTM plan", "launch strategy", "출시 전략", 론칭 계획", "how |
| type | workflow |
| theme | pm-strategy |
| best_for | ["Planning a major product or feature launch end-to-end","Defining launch phases (beta → limited → full)","Aligning sales, marketing, and product on a launch narrative"] |
| scenarios | ["We're shipping in 6 weeks — help me build a GTM plan.","출시 전략을 짜야 하는데, 어디서부터 시작해야 할지 모르겠어.","We have the PRD and we're building — now I need to figure out how to launch this.","Who should we target first for this launch, and what do we say to them?","론칭 단계(베타→제한→전체)를 어떻게 나눌지 정해줘.","Help me define success metrics specifically for the launch, not the product."] |
| estimated_time | 90-180 min |
| compatibility | {"recommended":["think-tool"],"optional":["sequential-thinking","mcp-reasoner"],"remote_mcp_note":"think-tool이 있으면 비치헤드 세그먼트 선정과 채널 선택의 트레이드오프 논리를 검증하는 데 도움이 됩니다. Claude 설정 → MCP Servers에서 remote SSE 엔드포인트를 추가하세요."} |
Standing Mandates
- ALWAYS define the beachhead segment before setting messaging or channel strategy.
- ALWAYS separate launch success metrics from product success metrics.
- NEVER write a GTM plan without defining what success looks like at 30, 60, and 90 days.
- NEVER conflate channel selection with message design — these are independent decisions.
Purpose
A GTM plan answers:
- Who is the beachhead? (first target segment — not everyone)
- What is the core message? (what problem we solve, for whom, why now)
- Where do we reach them? (channels)
- When and how do we roll out? (phased launch timeline)
- How will we know if launch succeeded? (launch-specific metrics)
This skill produces a GTM Canvas and a Rollout Plan.
When to Use This
- After PRD completion — input from
../prd-development/SKILL.md
- When competitive landscape is understood — input from
../competitive-analysis/SKILL.md
- When pricing is defined (or being defined in parallel) —
../pricing-monetization-strategy/SKILL.md
- Output feeds
../post-launch-retrospective/SKILL.md as the baseline for measuring launch success
- Internal communication of the launch plan references
../roadmap-communication/SKILL.md
When NOT to Use This
- For minor feature releases (no formal GTM needed — use a release note + in-app announcement)
- Before product-market fit is established (pre-PMF: validate first, launch broadly second)
- As a substitute for a positioning or messaging strategy — this operationalizes messaging; it doesn't create it from scratch
Step 1 — Define the Beachhead Segment (20 min)
The most common GTM mistake: trying to launch to everyone.
A beachhead is the smallest viable segment where you can win decisively, then expand from. Ask:
- Who has the pain most acutely?
- Who has the lowest switching cost or acquisition friction?
- Who, if they love us, will influence others?
- Who can we reach affordably through our existing channels?
Segment Prioritization Grid
