القائمة
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
يُحدَّد Prompt الذي يراجع المصدر أولًا بشكل افتراضي. يمكنك التبديل إلى أمر مباشر أو تنزيل نسخة محلية.
اقرأ SKILL.md وأي ملفات مرافقة يعرضها SkillsMP قبل أن تقرر التثبيت.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
يتجاوز الأمر المباشر Prompt المخصّص للمراجعة. افحص المصدر قبل تشغيله.
npx skills add https://github.com/nguyenphp/antigravity-marketing --skill analytics-marketingيبقى الأمر في سطر واحد. مرّر أفقيًا لمراجعته كاملًا قبل النسخ.
تفضّل نسخة محلية؟ نزّل الملفات المتاحة حاليًا لدى SkillsMP.
استنادا إلى تصنيف SOC المهني
عرض SKILL.md
| name | analytics-marketing |
| description | Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making. |
| allowed-tools | Read, Glob, Grep |
Transform data into actionable marketing insights.
| Layer | Focus | Tools |
|---|---|---|
| Collection | Tracking, tagging | GA4, GTM, Segment |
| Storage | Data warehouse | BigQuery, Snowflake |
| Analysis | Insights, patterns | Looker, Tableau |
| Action | Optimization | A/B tools, personalization |
| Metric | Formula | Benchmark |
|---|---|---|
| CAC | Total acquisition cost / New customers | Industry varies |
| CPL | Ad spend / Leads generated | $5-$50 B2B |
| CPC | Ad spend / Clicks | $1-$5 avg |
| CPM | (Ad spend / Impressions) × 1000 | $5-$15 avg |
| Metric | Formula | Good |
|---|---|---|
| Bounce rate | Single-page sessions / Total sessions | < 40% |
| Pages/session | Pageviews / Sessions | > 2 |
| Avg session duration | Total duration / Sessions | > 2 min |
| Engagement rate | Engaged sessions / Total sessions | > 50% |
| Metric | Formula | Good |
|---|---|---|
| Conversion rate | Conversions / Visitors | 2-5% |
| Lead-to-customer | Customers / Leads | 10-20% |
| Cart abandonment | Abandonments / Carts created | < 70% |
| Checkout abandonment | Abandonments / Checkouts started | < 50% |
| Metric | Formula |
|---|---|
| LTV | ARPU × Customer lifetime |
| LTV:CAC | LTV / CAC (target > 3:1) |
| ROAS | Revenue / Ad spend |
| MER | Revenue / Total marketing spend |
| Model | How It Works | Best For |
|---|---|---|
| Last click | 100% to final touchpoint | Direct response |
| First click | 100% to first touchpoint | Awareness |
| Linear | Equal across all touchpoints | Long cycles |
| Time decay | More weight to recent | B2B |
| Position-based | 40-20-40 first/mid/last | Balanced |
| Data-driven | ML-based allocation | High volume |
| Stage | Touchpoint Credit |
|---|---|
| Awareness | First-touch heavy |
| Consideration | Mid-touch matters |
| Decision | Last-touch heavy |
| UA | GA4 |
|---|---|
| Sessions | Events |
| Bounce rate | Engagement rate |
| Goals | Conversions |
| Views | Data streams |
| Event | Purpose |
|---|---|
| page_view | Page tracking |
| purchase | Revenue tracking |
| generate_lead | Lead capture |
| sign_up | Registration |
| begin_checkout | Funnel start |
| add_to_cart | E-commerce |
| Dimension | Use Case |
|---|---|
| user_id | Cross-device |
| membership_tier | Segmentation |
| content_group | Content analysis |
| experiment_id | A/B testing |
| Section | Metrics |
|---|---|
| Overview | Revenue, sessions, conversions |
| Acquisition | Traffic sources, CAC, new users |
| Engagement | Bounce rate, time on site |
| Conversion | Conversion rate, funnel |
| Revenue | ROAS, LTV, AOV |
| Metric Type | Best Visual |
|---|---|
| Trend over time | Line chart |
| Comparison | Bar chart |
| Composition | Pie/stacked bar |
| Distribution | Histogram |
| Relationship | Scatter plot |
| KPIs | Big numbers |
| Stage | Metrics |
|---|---|
| Awareness | Impressions, reach |
| Interest | Clicks, site visits |
| Consideration | Lead form starts, cart adds |
| Intent | Form completions, checkouts |
| Purchase | Transactions, revenue |
| Loyalty | Repeat purchases, referrals |
| Metric | Formula |
|---|---|
| Stage conversion | Next stage / Current stage |
| Overall conversion | Final stage / First stage |
| Drop-off rate | 1 - Stage conversion |
| Funnel velocity | Avg time between stages |
| Type | Example |
|---|---|
| Acquisition | Users by signup month |
| Behavioral | Users by first action |
| Demographic | Users by segment |
| Cohort | Week 0 | Week 1 | Week 2 | Week 3 |
|---|---|---|---|---|
| Jan W1 | 100% | 45% | 30% | 25% |
| Jan W2 | 100% | 42% | 28% | 22% |
| Jan W3 | 100% | 48% | 32% | 27% |
| Type | Examples |
|---|---|
| Media | TV, digital, OOH |
| Base | Brand, distribution |
| External | Seasonality, economy |
| Competition | Competitor activity |
| Sample | Min Detectable Effect |
|---|---|
| 1,000 | 20%+ |
| 10,000 | 5-10% |
| 100,000 | 2-5% |
| Metric | Purpose |
|---|---|
| Conversion rate | Primary metric |
| Revenue/user | Revenue impact |
| Confidence | Statistical validity |
| P-value | < 0.05 for significance |
| Report | Frequency | Audience |
|---|---|---|
| Real-time | Live | Operations |
| Daily | Every day | Marketing team |
| Weekly | Every week | Marketing leads |
| Monthly | Every month | Leadership |
| Quarterly | Every quarter | Executive |
| Section | Content |
|---|---|
| Summary | Key highlights, changes |
| Performance | Metrics vs goals |
| Insights | Why it happened |
| Actions | What to do next |
Remember: Data without action is just noise. Always tie analytics to decisions and outcomes.