القائمة
Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.
يُحدَّد Prompt الذي يراجع المصدر أولًا بشكل افتراضي. يمكنك التبديل إلى أمر مباشر أو تنزيل نسخة محلية.
اقرأ SKILL.md وأي ملفات مرافقة يعرضها SkillsMP قبل أن تقرر التثبيت.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
يتجاوز الأمر المباشر Prompt المخصّص للمراجعة. افحص المصدر قبل تشغيله.
npx skills add https://github.com/nguyenphp/antigravity-marketing --skill ppc-advertisingيبقى الأمر في سطر واحد. مرّر أفقيًا لمراجعته كاملًا قبل النسخ.
تفضّل نسخة محلية؟ نزّل الملفات المتاحة حاليًا لدى SkillsMP.
عرض SKILL.md
استنادا إلى تصنيف SOC المهني
| name | ppc-advertising |
| description | Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies. |
| allowed-tools | Read, Glob, Grep |
Master paid advertising across major platforms.
| Platform | Best For | Avg CPC | Audience |
|---|---|---|---|
| Google Search | Intent-based | $1-$50 | Active searchers |
| Google Display | Awareness | $0.50-$5 | Broad reach |
| YouTube | Video, awareness | $0.10-$0.30/view | Video consumers |
| Meta (FB/IG) | Interest-based | $0.50-$5 | Social users |
| B2B | $2-$15 | Professionals | |
| TikTok | Gen Z, viral | $0.50-$3 | Young users |
| Type | Best For | Targeting |
|---|---|---|
| Search | Intent, conversions | Keywords |
| Display | Awareness, retargeting | Audiences, placements |
| Shopping | E-commerce | Product feed |
| Video | Branding, YouTube | Audiences, topics |
| Performance Max | Automated, all channels | Goals |
| Demand Gen | Discovery, social-style | Audiences |
| Type | Symbol | Matches |
|---|---|---|
| Broad | keyword | Related searches |
| Phrase | "keyword" | Contains phrase |
| Exact | [keyword] | Exact or close variants |
| Element | Limit | Best Practice |
|---|---|---|
| Headlines | 15 (30 chars each) | Include keywords, benefits |
| Descriptions | 4 (90 chars each) | CTA, unique value |
| Display URL | 2 paths (15 chars) | Relevant keywords |
| Objective | Goal | Optimization |
|---|---|---|
| Awareness | Reach | Impressions |
| Traffic | Clicks | Link clicks |
| Engagement | Interaction | Post engagement |
| Leads | Form fills | Leads |
| Sales | Purchases | Conversions |
| Type | Source | Use |
|---|---|---|
| Core | Demographics, interests | Prospecting |
| Custom | Your data (email, pixel) | Retargeting, lookalike base |
| Lookalike | Similar to custom | Expansion |
| Format | Best For | Specs |
|---|---|---|
| Single image | Simple message | 1080x1080 or 1200x628 |
| Carousel | Multiple products | 2-10 cards |
| Video | Engagement, stories | 15-60 sec optimal |
| Collection | E-commerce | Catalog integration |
| Objective | Best For |
|---|---|
| Brand awareness | Top of funnel |
| Website visits | Traffic |
| Engagement | Content promotion |
| Lead gen forms | B2B leads |
| Conversions | High-value actions |
| Type | Examples |
|---|---|
| Job title | Marketing Manager |
| Job function | Marketing |
| Seniority | Director+ |
| Company size | 200-500 employees |
| Industry | Technology |
| Skills | Digital Marketing |
| Format | Best For |
|---|---|
| Single image | Standard awareness |
| Carousel | Multi-part stories |
| Video | Brand stories |
| Message ads | Direct outreach |
| Document ads | Lead magnets |
| Strategy | When to Use |
|---|---|
| Manual CPC | Full control, learning |
| Enhanced CPC | Semi-automated |
| Target CPA | Cost-per-acquisition goal |
| Target ROAS | Revenue goal |
| Maximize conversions | Volume priority |
| Maximize clicks | Traffic priority |
| Strategy | When to Use |
|---|---|
| Lowest cost | Maximize volume |
| Cost cap | Control costs |
| Bid cap | Strict cost control |
| Minimum ROAS | Revenue focus |
Account
└── Campaign (Budget, Settings)
└── Ad Group (Keywords, Audience)
└── Ads (Creative)
| Level | Organization |
|---|---|
| Campaign | By goal, product line, funnel stage |
| Ad Group | By theme, audience segment |
| Ads | 3-5 variations for testing |
| Element | Example |
|---|---|
| Keyword inclusion | "Best CRM Software" |
| Benefit | "Close 30% More Deals" |
| Urgency | "Limited Time Offer" |
| Social proof | "Trusted by 10,000+ Teams" |
| Question | "Tired of Lost Leads?" |
| Element | Purpose |
|---|---|
| Value prop | Why choose you |
| Features | What you offer |
| CTA | What to do next |
| Trust | Credibility signals |
| Ad Element | Landing Page |
|---|---|
| Headline | Hero headline |
| Offer | Above fold CTA |
| Keywords | In content |
| Visual | Consistent imagery |
| Factor | Weight | Improve By |
|---|---|---|
| Expected CTR | High | Better ad copy |
| Ad relevance | Medium | Keyword-ad alignment |
| Landing experience | High | Page speed, content |
| Metric | Formula | Good |
|---|---|---|
| CTR | Clicks / Impressions | >2% search, >0.5% display |
| CPC | Spend / Clicks | Industry varies |
| CPA | Spend / Conversions | Below target |
| ROAS | Revenue / Spend | >3x minimum |
| Quality Score | Google rating 1-10 | >7 |
| Metric | Indicates |
|---|---|
| Impression share | Market coverage |
| Search lost IS (rank) | Bid competitiveness |
| Search lost IS (budget) | Budget constraints |
Remember: PPC success comes from continuous testing and optimization. Start small, learn fast, scale what works.