القائمة
Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
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Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | ppc-advertising |
| description | Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies. |
| allowed-tools | Read, Glob, Grep |
Master paid advertising across major platforms.
| Platform | Best For | Avg CPC | Audience |
|---|---|---|---|
| Google Search | Intent-based | $1-$50 | Active searchers |
| Google Display | Awareness | $0.50-$5 | Broad reach |
| YouTube | Video, awareness | $0.10-$0.30/view | Video consumers |
| Meta (FB/IG) | Interest-based | $0.50-$5 | Social users |
| B2B | $2-$15 | Professionals | |
| TikTok | Gen Z, viral | $0.50-$3 | Young users |
| Type | Best For | Targeting |
|---|---|---|
| Search | Intent, conversions | Keywords |
| Display | Awareness, retargeting | Audiences, placements |
| Shopping | E-commerce | Product feed |
| Video | Branding, YouTube | Audiences, topics |
| Performance Max | Automated, all channels | Goals |
| Demand Gen | Discovery, social-style | Audiences |
| Type | Symbol | Matches |
|---|---|---|
| Broad | keyword | Related searches |
| Phrase | "keyword" | Contains phrase |
| Exact | [keyword] | Exact or close variants |
| Element | Limit | Best Practice |
|---|---|---|
| Headlines | 15 (30 chars each) | Include keywords, benefits |
| Descriptions | 4 (90 chars each) | CTA, unique value |
| Display URL | 2 paths (15 chars) | Relevant keywords |
| Objective | Goal | Optimization |
|---|---|---|
| Awareness | Reach | Impressions |
| Traffic | Clicks | Link clicks |
| Engagement | Interaction | Post engagement |
| Leads | Form fills | Leads |
| Sales | Purchases | Conversions |
| Type | Source | Use |
|---|---|---|
| Core | Demographics, interests | Prospecting |
| Custom | Your data (email, pixel) | Retargeting, lookalike base |
| Lookalike | Similar to custom | Expansion |
| Format | Best For | Specs |
|---|---|---|
| Single image | Simple message | 1080x1080 or 1200x628 |
| Carousel | Multiple products | 2-10 cards |
| Video | Engagement, stories | 15-60 sec optimal |
| Collection | E-commerce | Catalog integration |
| Objective | Best For |
|---|---|
| Brand awareness | Top of funnel |
| Website visits | Traffic |
| Engagement | Content promotion |
| Lead gen forms | B2B leads |
| Conversions | High-value actions |
| Type | Examples |
|---|---|
| Job title | Marketing Manager |
| Job function | Marketing |
| Seniority | Director+ |
| Company size | 200-500 employees |
| Industry | Technology |
| Skills | Digital Marketing |
| Format | Best For |
|---|---|
| Single image | Standard awareness |
| Carousel | Multi-part stories |
| Video | Brand stories |
| Message ads | Direct outreach |
| Document ads | Lead magnets |
| Strategy | When to Use |
|---|---|
| Manual CPC | Full control, learning |
| Enhanced CPC | Semi-automated |
| Target CPA | Cost-per-acquisition goal |
| Target ROAS | Revenue goal |
| Maximize conversions | Volume priority |
| Maximize clicks | Traffic priority |
| Strategy | When to Use |
|---|---|
| Lowest cost | Maximize volume |
| Cost cap | Control costs |
| Bid cap | Strict cost control |
| Minimum ROAS | Revenue focus |
Account
└── Campaign (Budget, Settings)
└── Ad Group (Keywords, Audience)
└── Ads (Creative)
| Level | Organization |
|---|---|
| Campaign | By goal, product line, funnel stage |
| Ad Group | By theme, audience segment |
| Ads | 3-5 variations for testing |
| Element | Example |
|---|---|
| Keyword inclusion | "Best CRM Software" |
| Benefit | "Close 30% More Deals" |
| Urgency | "Limited Time Offer" |
| Social proof | "Trusted by 10,000+ Teams" |
| Question | "Tired of Lost Leads?" |
| Element | Purpose |
|---|---|
| Value prop | Why choose you |
| Features | What you offer |
| CTA | What to do next |
| Trust | Credibility signals |
| Ad Element | Landing Page |
|---|---|
| Headline | Hero headline |
| Offer | Above fold CTA |
| Keywords | In content |
| Visual | Consistent imagery |
| Factor | Weight | Improve By |
|---|---|---|
| Expected CTR | High | Better ad copy |
| Ad relevance | Medium | Keyword-ad alignment |
| Landing experience | High | Page speed, content |
| Metric | Formula | Good |
|---|---|---|
| CTR | Clicks / Impressions | >2% search, >0.5% display |
| CPC | Spend / Clicks | Industry varies |
| CPA | Spend / Conversions | Below target |
| ROAS | Revenue / Spend | >3x minimum |
| Quality Score | Google rating 1-10 | >7 |
| Metric | Indicates |
|---|---|
| Impression share | Market coverage |
| Search lost IS (rank) | Bid competitiveness |
| Search lost IS (budget) | Budget constraints |
Remember: PPC success comes from continuous testing and optimization. Start small, learn fast, scale what works.