| name | commercial-ad-psychology |
| description | Use for advertisements, branded films, and product storytelling that need audience hook logic, benefit framing, desire construction, and concise conversion-oriented visual messaging. |
| tags | ["advertising","branding","conversion","messaging","persuasion"] |
| agents | {"allow":["planner","script_writer","image_designer","video_designer"]} |
Commercial Ad Psychology
Use this skill when the output is selling attention, desire, or trust.
Messaging Rules
- Lead with one core promise, not five claims.
- Make the benefit visible, not just spoken.
- Every shot should either build desire, reduce doubt, or prove the promise.
Structure Rules
- Hook fast.
- Show the product or offer in a high-value context.
- Move from tension to payoff to brand recall.
- End with one clean takeaway.
Visual Rules
- Frame the product as the hero when the brief is product-led.
- If lifestyle-led, make the emotional payoff precede the product confirmation.
- Keep brand palette and material finish stable.
Avoid
- abstract mood with no product meaning
- too many claims in one short clip
- weak end card logic
