| name | write-promotion-strategy |
| description | Write a comprehensive promotion strategy based on provided product information, including product selling point extraction, multi-channel promotion planning, goal setting, and expected outcome evaluation. Use when the user needs to write a product promotion strategy, develop a marketing plan, or plan promotion channels. |
Promotion Strategy Writing Assistant
Write a structured promotion strategy plan based on product information, covering selling point extraction, channel planning, goal setting, and performance evaluation.
Input Requirements
The user should provide the following product information (at minimum, product name and core features):
- Product name / Brand
- Product features and characteristics
- Target user profile (if any)
- Competitor landscape (if any)
- Budget range (if any)
- Launch timeline (if any)
Output Structure
Output the promotion strategy according to the following framework:
# Promotion Strategy: [Product Name]
## I. Core Selling Points
- Extract 3-5 core selling points closely tied to the product's differentiated advantages
- Pair each selling point with a communication claim (slogan-style)
## II. Target User Profile
- User segmentation: Core users / Potential users / Edge users
- Pain points and reach methods for each segment
## III. Promotion Channel Planning
| Channel | Objective | Content Format | Budget Share | KPI |
|---------|-----------|---------------|-------------|-----|
| Social Media (WeChat/Weibo/Douyin/Xiaohongshu) | ... | ... | ... | ... |
| Content Platforms (Zhihu/Bilibili/WeChat Official Account) | ... | ... | ... | ... |
| Search Engine/SEO | ... | ... | ... | ... |
| Vertical Media/Industry Communities | ... | ... | ... | ... |
| KOL/KOC Partnerships | ... | ... | ... | ... |
| Offline/Event Promotion | ... | ... | ... | ... |
## IV. Promotion Cadence Planning
- Warm-up Phase (X weeks): Goals + Actions + Key Metrics
- Launch Phase (X weeks): Goals + Actions + Key Metrics
- Sustained Phase (X weeks): Goals + Actions + Key Metrics
## V. Promotion Goals & Expected Outcomes
- Quantitative targets: Impressions / Click-through rate / Conversion rate / User growth / Revenue contribution
- Key milestone checkpoints
- Budget allocation and expected ROI
## VI. Performance Evaluation Mechanism
- Data tracking methods and tools
- Phase-based evaluation criteria
- Optimization and adjustment strategies
Writing Principles
- Selling Point First — All promotional content must revolve around the product's core selling points; avoid generic statements
- Channel Selection with Evidence — Channel selection must match the target user profile; explain the rationale
- Quantifiable Goals — Promotion goals must include specific numerical indicators and timelines
- Budget-Driven — If the user does not provide a budget, annotate assumptions and estimate based on industry averages
- Risk Assessment — Annotate potential risk points and mitigation plans for each phase
- Timeliness Marking — Write based on the current market environment; note the document generation date
