| name | social-media |
| description | Use when planning measurable social-media channels, content, offer-led campaigns, list capture, or retainers tied to a website. Use `launch-campaigns` for a timed multi-channel launch and the social-media engine for platform-specialist execution. |
| metadata | {"portable":true,"compatible_with":["claude-code","codex"]} |
Social Media
Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, +256 784 464178.
Use When
- The task matches this domain: Social media strategy and management tied to measurable business outcomes. Use when a client needs social media built alongside their website, or as a standalone social media audit or campaign strategy. Covers platform selection, content strategy, offer-led social campaigns, retargeting posture, list-building, analytics, and agency pricing structures for social media retainers.
- The user needs domain-specific strategy, writing, or planning in this area.
Do Not Use When
- Another skill is clearly narrower and better matched to the request.
- The task is unrelated to this domain or needs direct implementation instead.
Inputs
- Business context, target audience, and the artifact or decision being developed.
- Any existing materials, constraints, or supporting references already available.
| Artefact | Source | Required? | If absent |
|---|
| Audience, offer, goal, and website destination | Brand and commercial brief | yes | Stop channel planning and define the conversion path. |
| Channel baseline and content capacity | Account analytics and team | yes | Recommend a limited pilot and mark forecasts unassessed. |
| Consent, access, and approval rules | Channel owner | yes for activation | Draft only; do not publish or import audiences. |
Workflow
-
Read the current business context and the concrete task to solve.
-
Decide whether the goal is awareness, capture, nurture, or conversion before choosing channels or content.
-
Use only the relevant detailed guidance and references for the request at hand.
-
Produce the strategy, writing, or framework output this skill is responsible for.
-
Check the result for clarity, realism, measurement readiness, and handoff readiness.
-
Stop before publishing, paid spend, account changes, or customer contact without explicit channel authority and final asset approval.
-
Stop activation when proof, consent, destination, or approval is missing; recover with a draft-only test plan.
Quality Standards
- Outputs must be specific, usable, and grounded in the available evidence.
- Every social plan must name the offer, CTA, destination, and metric.
Anti-Patterns
- Generic framework dumps with no decision made. Fix: choose the channel role, offer, CTA, and measure.
- Optimising engagement when the goal is leads or revenue. Fix: trace content to a destination and qualified event.
- Inventing facts to complete the output. Fix: mark the claim or baseline
not assessed.
- Ignoring the audience, offer, or capacity. Fix: constrain platform, cadence, and format to evidence and owners.
- Publishing unverified testimonials or results. Fix: trace every claim to approved proof.
Outputs
| Artefact | Consumer | Acceptance condition |
|---|
| Social channel and content plan | Content and account owners | Names audience, platform role, content pillars, capacity, CTA, destination, cadence, and exclusions. |
| Campaign and measurement brief | Media and analytics owners | Defines offer, audience, events, source, baseline, budget boundary, and review decision. |
| Editorial queue | Content producer | Every item has proof, format, owner, approval, CTA, and status. |
Evidence Produced
| Evidence | Format | Acceptance condition |
|---|
| Channel rationale | Audience/channel evidence and rejected options | Platform choice is not based on popularity alone. |
| Performance register | Source, period, metric, limitation | Vanity metrics are separated from leads and revenue. |
Capability Contract
Analysis defaults to read-only. Editing plans or drafts requires authority. Publishing, messaging, account changes, audience imports, retargeting, and paid spend require explicit approval.
Degraded Mode
Without analytics, account access, or reliable audience evidence, return a small test plan and mark baseline and performance not assessed. Never invent reach, conversion, or audience consent.
Decision Rules
| Choice | Action | Failure or risk avoided |
|---|
| Audience uses channel and team can sustain it | Assign a defined channel role | Unsustainable platform sprawl |
| Offer and destination are ready | Run a tracked conversion test | Engagement with no business path |
| Proof or consent is missing | Draft, qualify, or stop activation | Misleading claims or unlawful outreach |
Worked Example
A Kampala law firm has LinkedIn capacity but no verified case-result permissions. Publish educational posts pointing to a consultation guide, not result claims; acceptance requires tagged website visits and qualified enquiry tracking, not follower growth alone.
References
- Use
references/repurposing-and-launch-support.md when social media must distribute website content, support a launch sequence, or map posts to page-level CTAs.
- Use
references/direct-response-social.md when the work requires tracked offers, landing pages, retargeting, or measurable social acquisition.
