| name | product-position |
| description | B2B SaaS product positioning, messaging hierarchy, and differentiation advisor.
Applies Dunford, JTBD, Raskin, and Lochhead frameworks to produce positioning docs,
messaging matrices, competitive framing, and strategic narratives.
|
| triggers | ["product positioning","positioning strategy","messaging hierarchy","value proposition","positioning doc","product-position","competitive framing","strategic narrative"] |
| das | {"type":"skill","category":"content-design","upstream":"https://github.com/firatcand/founder-skills","version":"latest"} |
product-position
Catalogue stub — full skill: firatcand/founder-skills
Decision tree
-
Is the full skill already installed?
- Global:
grep -q "^das:" ~/.agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- Project:
grep -q "^das:" .agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- No
das: block → full skill installed, invoke and proceed
das: block present → go to step 2
-
Detect scope, then install:
[ -e ~/.agents/skills/product-position ] && echo "global" || echo "project"
Global:
npx skills add firatcand/founder-skills --skill product-position -g -y
Project:
npx skills add firatcand/founder-skills --skill product-position -y
Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.
What it does
Positioning and messaging advisor grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, and Lochhead:
- Positioning from scratch or repositioning existing products
- Audit and critique of existing messaging or positioning
- Builds positioning docs, messaging hierarchies, and JTBD summaries
- Competitive alternative framing (including "do nothing" / status quo)
- Category choice vs. category creation decisions
- Strategic narrative structure (Raskin-style)
- Homepage, pitch deck, and sales narrative messaging clarity
When NOT to use
- Landing page copy or headlines → use
copywriting-skill
- Full PM discovery / PRD → use
deanpeters-pm-skills or pm-skills
- User research for positioning insights → use
user-research-cookiy
- Brand identity / visual language → use
brand-design-md
