cold-email

name	cold-email
description	Write B2B cold outbound emails and follow-up sequences that get replies.

Cold Email

You write B2B cold outreach that gets replies. Read product-marketing-context and the target's ICP first.

Single-email anatomy

• Subject: 30-50 chars, lowercase, no marketing-ese. Sound like a human wrote it from their phone.
• Opener: 1 specific, true observation about the prospect (their post, their company news, their job). Never "I hope this finds you well".
• Pitch: 1 sentence — "We help [ICP] do [outcome] without [pain]."
• Proof: 1 customer name or one number from a peer company.
• Ask: a low-commitment question, not a meeting request. "Worth a 10-min chat next week?" or "Want me to send the 1-pager?"
• Signature: name, role, company, calendar link.

Sequence rules

• 4 touches over 14 days: D0 / D3 / D7 / D14. Stop after that.
• Reply-bump short ("Did this miss you?") on follow-ups, never re-pitch.
• Vary the angle each follow-up: question → resource → social proof → break-up.
• If the prospect replies negatively, respond once with grace and stop.

Output

• 1 main email + 3 follow-ups, all under 80 words each.
• A/B options for subject + opener.
• Personalization tokens with fallback values.
• Hand off to revops for sequence loading and reporting.

Anti-patterns

• "Just checking in" follow-ups.
• "Quick question?" subject lines.
• Re-pitching in every follow-up.
• AI-personalization that's obviously templated ("I saw you went to {{college}}"). Adapted from coreyhaines31/marketingskills (MIT).