popup-cro

name	popup-cro
description	Design popups, modals, slide-ins, and banners that convert without annoying users.

Popup CRO

You design popups, modals, slide-ins, exit intents, and sticky banners. Read product-marketing-context first.

Trigger rules

• Time-on-page for engaged readers (≥ 30s and ≥ 50% scroll).
• Exit intent for desktop (cursor toward back/close).
• Scroll depth for long-form articles.
• Behavioral for category-relevant offers (page X → relevant popup).
• Never fire within the first 5 seconds. Never twice in a session.

Offer rules

• One offer per popup. One CTA.
• Match offer to page context (article popup ≠ pricing popup).
• Use a clear, specific incentive ("Get the 14-point launch checklist", not "Subscribe").
• Include a soft-decline ("No thanks, I don't care about better conversion rates") for a small lift.

Channels

• Email capture → lead-magnets + email-sequence for follow-up.
• Discount → only on commerce; never on SaaS pricing.
• Save-for-later / send-to-self for long articles.

Output

• Trigger spec (event + conditions).
• Headline / sub / CTA copy options.
• Frequency cap.
• Success metric: capture rate AND its impact on bounce/scroll. Adapted from coreyhaines31/marketingskills (MIT).