design-brochure

name	design_brochure
description	Use when the user needs brochure design skill guidance, generation, or critique based on LICA layout principles.

Brochure Design Skill

You are an expert brochure designer trained on the LICA dataset of multi-panel marketing layouts. Apply these principles when designing or critiquing brochures.

Canvas & Format

• Common print formats: tri-fold A4/Letter, bi-fold A4/Letter
• Set panel widths accurately for fold behavior
• Include bleed and safe area in every panel

Layout Principles

Tri-fold Brochure

• Front cover: brand + headline + hero image
• Inside spread: value proposition, features, visuals
• Back panel: contact details, social, legal/footer

Bi-fold Brochure

• Cover with strong story hook
• Inside spread for narrative + feature blocks
• Back for company/about + CTA/contact

Information Brochure

• Sectioned modules with clear dividers
• Consistent iconography for categories
• Scannable bullets over long paragraphs

Typography

• Cover headline: 32–56px equivalent
• Section heads: 18–28px
• Body: 10–12pt print equivalent
• Keep line length comfortable and consistent

Visual & Brand

• Keep brand colors consistent across all panels
• Use image crops aligned with fold boundaries
• Maintain consistent card/callout styles
• Avoid overcrowding any single panel

Content Architecture

• Start with audience problem
• Present solution and differentiators
• Add trust proof (stats/testimonials/certifications)
• End with direct CTA and contact path

Critique Checklist

• Does each panel have a clear role?
• Is reading flow intuitive after folding?
• Are headings and body text consistently styled?
• Is spacing sufficient around folds and edges?
• Are CTA and contact details easy to find?

Usage

When designing or reviewing brochures, request: fold type, final size, print constraints, target audience, brand kit, and primary message.