copy-review

name	copy-review
description	Review and improve marketing copy that already exists - a page, an email, an ad, a post, a deck slide - using a fixed six-pass edit. Produces a marked-up diagnosis, a rewritten version, and a per-pass score so the user can see what changed and why. Use when the user says "review this copy", "improve this", "make this better", "tighten this", "edit this page", "does this copy work", "why is this flat", "punch this up", "proofread", or pastes existing copy and asks for feedback. Also use when copy is on-brand but underperforming. For writing new copy from nothing, see content-writer or landing-page-writer. For diagnosing a page's conversion problem beyond its words, see page-cro. For voice consistency rules, see brand-context.
metadata	{"grounded_in":["On Writing Well - William Zinsser","Style: Lessons in Clarity and Grace - Joseph Williams","Ogilvy on Advertising - David Ogilvy","Everybody Writes - Ann Handley"],"reads":["knowledge/brand/voice.md","knowledge/icp/personas.md","knowledge/markets/positioning.md"],"writes":["output/copy-review/"]}

copy-review

Improves copy that already exists. Most real requests are "here is our page, make it better", not "write me a page from nothing". This skill never starts from a blank sheet.

The output is always three things: what is wrong and where, the rewritten copy, and a score per pass so the user can see the delta rather than trusting an assertion.

The six passes

Run in this order. Order matters, because cutting clutter before fixing the claim just produces a shorter wrong sentence.

#	Pass	Question	Grounded in
1	Claim	Is the central promise specific, true, and about the reader?