| name | prospect-investigation |
| description | Research and investigate business prospects and leads. Gathers company information, contact details, and qualification data for sales. |
| license | Proprietary. LICENSE.txt has complete terms |
Lead Research Assistant
This skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.
When to Use This Skill
- Finding potential customers or clients for your product/service
- Building a list of companies to reach out to for partnerships
- Identifying target accounts for sales outreach
- Researching companies that match your ideal customer profile
- Preparing for business development activities
What This Skill Does
- Understands Your Business: Analyzes your product/service, value proposition, and target market
- Identifies Target Companies: Finds companies that match your ideal customer profile based on:
- Industry and sector
- Company size and location
- Technology stack and tools they use
- Growth stage and funding
- Pain points your product solves
- Prioritizes Leads: Ranks companies based on fit score and relevance
- Provides Contact Strategies: Suggests how to approach each lead with personalized messaging
- Enriches Data: Gathers relevant information about decision-makers and company context
How to Use
Basic Usage
Simply describe your product/service and what you're looking for:
I'm building [product description]. Find me 10 companies in [location/industry]
that would be good leads for this.
With Your Codebase
For even better results, run this from your product's source code directory:
Look at what I'm building in this repository and identify the top 10 companies
in [location/industry] that would benefit from this product.
Advanced Usage
For more targeted research:
My product: [description]
Ideal customer profile:
- Industry: [industry]
- Company size: [size range]
- Location: [location]
- Current pain points: [pain points]
- Technologies they use: [tech stack]
Find me 20 qualified leads with contact strategies for each.
Instructions
When a user requests lead research:
-
Understand the Product/Service
- If in a code directory, analyze the codebase to understand the product
- Ask clarifying questions about the value proposition
- Identify key features and benefits
- Understand what problems it solves
-
Define Ideal Customer Profile
- Determine target industries and sectors
- Identify company size ranges
- Consider geographic preferences
- Understand relevant pain points
- Note any technology requirements
-
Research and Identify Leads
- Search for companies matching the criteria
- Look for signals of need (job postings, tech stack, recent news)
- Consider growth indicators (funding, expansion, hiring)
- Identify companies with complementary products/services
- Check for budget indicators
-
Prioritize and Score
- Create a fit score (1-10) for each lead
- Consider factors like:
- Alignment with ICP
- Signals of immediate need
- Budget availability
- Competitive landscape
- Timing indicators
-
Provide Actionable Output
For each lead, provide:
- Company Name and website
- Why They're a Good Fit: Specific reasons based on their business
- Priority Score: 1-10 with explanation
- Decision Maker: Role/title to target (e.g., "VP of Engineering")
- Contact Strategy: Personalized approach suggestions
- Value Proposition: How your product solves their specific problem
- Conversation Starters: Specific points to mention in outreach
- LinkedIn URL: If available, for easy connection
-
Format the Output
Present results in a clear, scannable format:
# Lead Research Results
## Summary
- Total leads found: [X]
- High priority (8-10): [X]
- Medium priority (5-7): [X]
Average fit score: [X]
---
: [URL]
: [X/10]
: [Industry]
: [Employee count/revenue range]
:
[2-3 specific reasons based on their business]
: [Role/Title]
: [URL if available]
:
[Specific benefit for this company]
:
[Personalized approach - mention specific pain points, recent company news, or relevant context]
:
[Specific point 1]
[Specific point 2]
---
[Repeat for each lead]
Examples
Example 1: From Lenny's Newsletter
User: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."
Output: Creates a prioritized list of companies that:
- Use AI coding assistants (Copilot, Cursor, etc.)
- Handle sensitive data (fintech, healthcare, legal)
- Have evidence in their GitHub repos of using coding agents
- May have accidentally exposed sensitive data in code
- Includes LinkedIn URLs of relevant decision-makers
Example 2: Local Business
User: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."
Output: Identifies companies that:
- Recently posted remote job listings
- Announced remote-first policies
- Are hiring distributed teams
- Show signs of remote work challenges
- Provides personalized outreach strategies for each
Tips for Best Results
- Be specific about your product and its unique value
- Run from your codebase if applicable for automatic context
- Provide context about your ideal customer profile
- Specify constraints like industry, location, or company size
- Request follow-up research on promising leads for deeper insights
Related Use Cases
- Drafting personalized outreach emails after identifying leads
- Building a CRM-ready CSV of qualified prospects
- Researching specific companies in detail
- Analyzing competitor customer bases
- Identifying partnership opportunities
