creative-direction

name	creative-direction
description	Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input. The aesthetic depth layer, distinct from `creative-brief` (operational kickoff: scope, audience, deliverables, constraints). Use when a project needs aesthetic coherence across many small decisions and the user has only a vague feeling, or when multiple downstream aesthetic-producing skills need a shared brief. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes. Does NOT fire for a general kickoff brief (use `creative-brief`), tactical single-piece work, already-documented direction, purely functional output, or locked production-stage work.
category	strategy-and-discovery
catalog_summary	Four-axis aesthetic brief (tone, aesthetic, audience, sensory ambition) for cross-skill coherence
display_order	3

Creative Direction

Frameworks produce competent output. Coherent output requires a brief.

This skill turns vague creative intent into a structured brief that downstream skills can reference. It does not generate taste. It captures direction, so the dozens of small decisions a project requires (word choice, image selection, white space, sequencing, what to leave out) all answer to the same question.