Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.
category
seo-audit-suite
catalog_summary
Master orchestrator: sequences the suite, produces a rollup report
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SEO Audit Orchestration
Run a complete SEO audit by sequencing the sibling audit skills in a defined order. Stack-agnostic. Assumes the Ahrefs MCP is connected. Produces a single rollup report that synthesizes findings across backlinks, keywords, content, traffic, technical health, and rankings.
When to use
Running a full SEO audit (quarterly, biannual, annual)
Pre-acquisition SEO due diligence
Post-migration verification (after content move, replatform, or domain change)
Onboarding a new client or new property
Building a baseline before a major SEO investment
Diagnosing chronic underperformance
When NOT to use
Single-dimension audits (use the specific child skill: seo-onpage, seo-backlink-audit, etc.)
Investigating a specific traffic drop (use seo-traffic-diagnosis)
Tactical questions like "which keywords should we target" (use seo-keyword-gap-audit)
Routine monitoring (use seo-rank-tracking)
Required inputs
The site or properties in scope
Target market and primary languages
Competitor set (3-5 properties)
Goal of the audit (baseline, due diligence, fix plan, growth roadmap)
Time and reporting constraints
Confirmation that the Ahrefs MCP is connected and the workspace has access to the target property
The framework: 6 phases of an end-to-end audit
A complete audit moves through six phases in order. Skipping phases produces gaps. Reordering them produces rework.
Phase 1: Scope and baseline
Define the audit before running it.
What is in scope (subdomains, paths, languages)
What is out of scope
Goal of the audit (baseline, fix plan, growth roadmap, due diligence)
Stakeholders and their priorities
Reporting format and length expectations
Output: a 1-page audit charter.
Phase 2: Data gather
Pull the raw data from Ahrefs and any companion sources.
Required pulls:
Site Explorer: organic keywords, organic traffic, top pages, top countries, referring domains, backlinks, anchor text profile
Site Audit: full crawl results
Keywords Explorer: target keyword universe and competitor keyword overlap
Content Explorer: top performing content in target topics
Rank Tracker: current tracked positions if set up
Companion pulls (not Ahrefs-native):
Search Console: query and page data, coverage issues
Analytics: traffic, conversions, segment by source
Server logs (if available): bot crawl behavior
Document data freshness for every pull. Stale data yields wrong conclusions.
Phase 3: Run the sub-audits
Run each child audit. Each produces its own findings doc.
Sub-audit
Skill
What it produces
Site health
seo-site-health-audit
Prioritized technical fix backlog
Backlinks
seo-backlink-audit
Profile health, toxic list, reclamation list
Keywords
seo-keyword-gap-audit
Prioritized opportunity list
Content
seo-content-gap-audit
Create/update/merge roadmap
Page-level
seo-onpage
Per-page audit on top pages
AI search
seo-aeo-geo
AI search readiness gaps
The child skills do the analysis. This skill sequences them and integrates the outputs.
Phase 4: Synthesize
Combine findings into themes. A list of 200 issues is not an audit. A short list of themes is.
Themes typically emerge in categories like:
Technical foundation gaps that cap upside
Content depth gaps in priority topics
Backlink profile concentration risks
Keyword opportunities the site is leaving on the table
Cannibalization or thin coverage
AI search readiness
Each theme should answer: what is happening, why it matters, what is the size of prize, what is the fix.
Phase 5: Prioritize
Rank the themes. Use a simple impact/effort matrix.
Quick wins: high impact, low effort. Do now.
Strategic plays: high impact, high effort. Plan and resource.
Maintenance: low impact, low effort. Backlog.
Avoid: low impact, high effort. Drop.
Tie each theme to a measurable target (organic clicks, ranked keywords in target band, conversions from organic).
Total length, executive summary length, and theme count all vary by audit type: a quarterly health check is not a due-diligence audit. The length-targets table in references/audit-rollup-template.md owns those numbers per type. Whatever the type, the executive summary stays readable in 5 minutes.
If required data is unavailable
This skill's output depends on data, measurements, or tool results it cannot generate on its own. When a required input, tool, or data source is unavailable or unverifiable, the sanctioned output is the deliverable with the gap stated: what was needed, what was actually obtained or verified, and which parts of the output are affected. Fabricating, estimating, or interpolating a required number to complete the deliverable is never sanctioned. A stated gap is a complete answer.
