| name | app-store-optimization |
| description | Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store |
| category | Creative & Media |
| source | antigravity |
| tags | ["claude","ai","workflow","template","design","firebase","rag","seo","cro","marketing"] |
| url | https://github.com/sickn33/antigravity-awesome-skills/tree/main/skills/app-store-optimization |
App Store Optimization (ASO) Skill
This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.
Capabilities
Research & Analysis
- Keyword Research: Analyze keyword volume, competition, and relevance for app discovery
- Competitor Analysis: Deep-dive into top-performing apps in your category
- Market Trend Analysis: Identify emerging trends and opportunities in your app category
- Review Sentiment Analysis: Extract insights from user reviews to identify strengths and issues
- Category Analysis: Evaluate optimal category and subcategory placement strategies
Metadata Optimization
- Title Optimization: Create compelling titles with optimal keyword placement (platform-specific character limits)
- Description Optimization: Craft both short and full descriptions that convert and rank
- Subtitle/Promotional Text: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
- Keyword Field: Maximize Apple's 100-character keyword field with strategic selection
- Category Selection: Data-driven recommendations for primary and secondary categories
- Icon Best Practices: Guidelines for designing high-converting app icons
- Screenshot Optimization: Strategies for creating screenshots that drive installs
- Preview Video: Best practices for app preview videos
- Localization: Multi-language optimization strategies for global reach
Conversion Optimization
- A/B Testing Framework: Plan and track metadata experiments for continuous improvement
- Visual Asset Testing: Test icons, screenshots, and videos for maximum conversion
- Store Listing Optimization: Comprehensive page optimization for impression-to-install conversion
- Call-to-Action: Optimize CTAs in descriptions and promotional materials
Rating & Review Management
- Review Monitoring: Track and analyze user reviews for actionable insights
- Response Strategies: Templates and best practices for responding to reviews
- Rating Improvement: Tactical approaches to improve app ratings organically
- Issue Identification: Surface common problems and feature requests from reviews
Launch & Update Strategies
- Pre-Launch Checklist: Complete validation before submitting to stores
- Launch Timing: Optimize release timing for maximum visibility and downloads
- Update Cadence: Plan optimal update frequency and feature rollouts
- Feature Announcements: Craft "What's New" sections that re-engage users
- Seasonal Optimization: Leverage seasonal trends and events
Analytics & Tracking
- ASO Score: Calculate overall ASO health score across multiple factors
- Keyword Rankings: Track keyword position changes over time
- Conversion Metrics: Monitor impression-to-install conversion rates
- Download Velocity: Track download trends and momentum
- Performance Benchmarking: Compare against category averages and competitors
Platform-Specific Requirements
- Apple App Store:
- Title: 30 characters
- Subtitle: 30 characters
- Promotional Text: 170 characters (editable without app update)
- Description: 4,000 characters
- Keywords: 100 characters (comma-separated, no spaces)
- What's New: 4,000 characters
- Google Play Store:
- Title: 50 characters (formerly 30, increased in 2021)
- Short Description: 80 characters
- Full Description: 4,000 characters
- No separate keyword field (keywords extracted from title and description)
Input Requirements
Keyword Research
{
"app_name": "MyApp",
"category": "Productivity",
"target_keywords": ["task manager", "productivity", "todo list"],
"competitors": ["Todoist", "Any.do", "Microsoft To Do"],
"language": "en-US"
}
Metadata Optimization
{
"platform": "apple" | "google",
"app_info": {
"name": "MyApp",
"category": "Productivity",
"target_audience": "Professionals aged 25-45",
"key_features": ["Task management", "Team collaboration", "AI assistance"],
"unique_value": "AI-powered task prioritization"
},
"current_metadata": {
"title": "Current Title",
"subtitle": "Current Subtitle",
"description": "Current description..."
},
"target_keywords": ["productivity"
Review Analysis
{
"app_id": "com.myapp.app",
"platform": "apple" | "google",
"date_range": "last_30_days" | "last_90_days" | "all_time",
"rating_filter": [1, 2, 3, 4, 5],
"language": "en"
}
ASO Score Calculation
{
"metadata": {
"title_quality": 0.8,
"description_quality": 0.7,
"keyword_density": 0.6
},
"ratings": {
"average_rating": 4.5,
"total_ratings": 15000
},
"conversion": {
"impression_to_install": 0.05
},
"keyword_rankings": {
"top_10": 5,
"top_50": 12,
"top_100": 18
}
}
Output
