| name | sales-funnel-builder |
| description | Maps complete sales funnels with stages, conversion points, content, and optimization opportunities. Use when you need to design or audit your customer acquisition path. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Sales Funnel Builder
When to Use This Skill
Use this skill when you need to:
- Map a complete sales funnel from traffic source to purchase and beyond
- Identify conversion points, drop-off risks, and optimization opportunities
- Define the content and messaging needed at each funnel stage
- Design upsell, downsell, and retention paths after the initial purchase
DO NOT use this skill for individual landing pages, email sequences alone, or ad campaign planning. This is for mapping the entire funnel architecture.
Core Principle
A FUNNEL IS ONLY AS STRONG AS ITS WEAKEST STAGE — MAP EVERY STEP, MEASURE EVERY TRANSITION, AND FIX THE BIGGEST DROP-OFF FIRST.
Phase 1: Funnel Brief
Required Inputs
| Input | What to Ask | Default |
|---|
| Core offer | "What is the main product or service you're selling?" | No default — must be provided |
|
