| name | skyyrose-social-pinterest-strategy |
| description | Builds SkyyRose's Pinterest marketing plan — collection-specific board structures, pin templates, keyword strategy, scheduling cadence, and a 90-day growth plan — to drive purchase-intent search traffic from Pinterest to skyyrose.co product pages. |
| allowed-tools | Read Write Edit Glob |
SkyyRose Social — Pinterest Strategy
When to Use This Skill
- Setting up or rebuilding SkyyRose's Pinterest presence from scratch
- Designing board structures that map to the 4 SkyyRose collections
- Creating keyword-rich pin descriptions that surface in fashion + streetwear searches
- Optimizing WooCommerce product pins to link directly to skyyrose.co product pages
- Building a scheduling cadence for long-term traffic compound growth
- Generating a 90-day plan after a Pinterest audit identifies gaps
DO NOT use this skill for other social platforms — Pinterest's SEO-search engine mechanic is fundamentally different from Instagram or TikTok. Do not apply Instagram engagement logic here. Pinterest is long-tail search, not social engagement.
Brand Canon (non-negotiable)
- Tagline verbatim:
Luxury Grows from Concrete. Use in profile bio and in board descriptions. Never paraphrase.
- Oakland-first keyword anchor. "Oakland fashion", "Oakland streetwear", "Bay Area style" are primary SEO targets on Pinterest — they differentiate SkyyRose from generic luxury streetwear.
- The Five visual references. Pin aesthetics reference Kith (editorial polish), Culture Kings (bold graphic streetwear), Fear of God (quiet luxury silhouettes), Oaklandish (local pride, community rootedness), Palm Angels (street-luxe confidence). No European luxury-house mood boards.
- Collection voice in pin descriptions. Even in keyword-dense descriptions, the collection's emotional register should be detectable: Black Rose = armor/defiant, Love Hurts = raw passion, Signature = elevated/golden, Kids = heritage/playful-premium.
- Product pins link to WooCommerce product pages — not to the homepage. Every product pin is a direct entry point to the purchase flow.
Full canon: ../skyyrose-content-engine/brand-guardrails.md
Phase 1: Brief
Required Inputs
| Input | What to Confirm | Default |
|---|
| Account type | Business account created and verified? | Set up if not — required for analytics |
| Website | skyyrose.co claimed and verified on Pinterest? | Required for Rich Pins |
| Product catalog | Are product pins pulling from WooCommerce via Rich Pins? | Enable via Yoast SEO plugin |
| Visual asset inventory | Are product images available in 1000x1500 (2:3) vertical format? | Pull from Elite Studio golden assets |
| Time budget | How many hours/week for Pinterest? | 2 hours/week (batch creation model) |
GATE: Confirm business account and site claim before building strategy. Unverified accounts cannot run Rich Pins — which are the highest-ROI pin format for WooCommerce products.
Phase 2: Outline
1. Account Setup & Optimization
2. Board Structure — 8-12 boards mapped to collections + audience interests
3. Pin Strategy — standard, idea, and video pin mix
4. Keyword Strategy — Pinterest SEO targeting
5. Rich Pins Setup — WooCommerce integration
6. Scheduling Cadence — daily volume and batch creation
7. 90-Day Growth Plan
GATE: Approve outline before full strategy.
Phase 3: Write
1. Account Optimization
## SkyyRose Pinterest Profile
Account type: Business (mandatory for analytics + Rich Pins)
Profile name: SkyyRose | Luxury Oakland Streetwear
Bio: "Luxury streetwear built from Oakland concrete. Four collections,
one city, no shortcuts. Luxury Grows from Concrete. | Shop skyyrose.co"
Profile image: SkyyRose wordmark / logo (consistent with IG + TikTok)
Website: skyyrose.co (claimed and verified)
Rich Pins: Enabled via WooCommerce + Yoast SEO Plugin
Profile photo: Logo
Cover board: Black Rose Collection (most visual, highest brand-identity signal)
2. Board Structure (8-10 boards to start)
| Board Name | Keyword-Rich Description | Primary Content |
|---|
| Black Rose Collection | "SkyyRose Black Rose Collection — dark luxury streetwear from Oakland. Gothic-inspired premium pieces for those who stand their ground. Shop the collection at skyyrose.co." | All Black Rose product pins + editorial lifestyle |
| Love Hurts Collection | "SkyyRose Love Hurts Collection — Oakland streetwear soaked in raw passion and crimson energy. Limited drops, real craftsmanship. skyyrose.co" | All Love Hurts product pins + lifestyle |
| Signature Collection | "SkyyRose Signature Collection — West Coast luxury at its standard. Gold-accented, Oakland-rooted, built for those who stay golden. skyyrose.co" | All Signature product pins + lifestyle |
| Kids Capsule Collection | "SkyyRose Kids Capsule — little royalty, heritage from the first fit. Premium children's streetwear from Oakland. skyyrose.co" | All Kids product pins |
| Oakland Streetwear Style | "Oakland fashion and Bay Area streetwear inspiration. The best of The Town's style culture — luxury grows from concrete. #OaklandFashion #BayAreaStyle" | Curated Oakland fashion content + SkyyRose lifestyle |
| Black-Owned Fashion Brands | "Supporting Black-owned fashion and independent streetwear designers. Style with intention — shop Black-owned. #BlackOwnedFashion #IndependentFashion" | Curated Black-owned brands + SkyyRose product pins |
| Luxury Streetwear Inspo | "Premium streetwear inspiration and luxury casual fashion. Where street meets craft. #LuxuryStreetwear #StreetLuxury" | Curated luxury streetwear editorial + SkyyRose |
| SkyyRose Behind the Studio | "Inside the making of SkyyRose — production process, design details, and the people behind the brand." | Behind-the-scenes BTS content, production pins |
| Men's Streetwear Styling | "Men's streetwear outfit ideas and styling inspo. Oakland-rooted luxury casual looks. #MensStreetStyle #MensLuxuryFashion" | Outfit-based product shots + styling content |
| Women's Streetwear Styling | "Women's streetwear styling and luxury urban fashion inspiration. Bold, intentional, and Bay Area rooted." | Women's styling pins + Love Hurts / Signature |
Board rules:
- 8-10 boards maximum to start — do not create 25 empty boards
- Every board has a keyword-rich 2-3 sentence description (not just a title)
- Board covers: dark, on-brand, one per collection matches the collection's accent color
- Mix: 60% SkyyRose pins, 40% curated relevant content
3. Pin Strategy
| Pin Type | Purpose | Frequency |
|---|
| Standard product pin (Rich Pin) | Drive traffic to WooCommerce product pages | 50% of pins |
| Lifestyle pin | Show product in Oakland/Bay Area context | 30% of pins |
| Idea pin | Build reach + followers (no external link) | 15% of pins |
| Video pin | High engagement — repurposed from TikTok/Reels | 5% of pins |
Standard pin design (1000x1500px, 2:3 ratio):
Template A — Product Hero
- Dark background (#0A0A0A)
- Product centered, full garment visible
- Collection accent color border or text accent (Silver/Crimson/Gold/Rose Gold)
- Bold 4-6 word headline: "Built for Oakland Winters"
- SkyyRose wordmark bottom center
- CTA text: "Shop at skyyrose.co"
Template B — Lifestyle Context
- Oakland/Bay Area location shot background (or studio with environment cues)
- Product worn — model in environment
- Minimal text overlay: product name only
- SkyyRose logo bottom-right
Template C — Detail Close-Up
- Fabric, embroidery, or hardware macro shot
- 2-3 words: "Crafted. Every detail."
- CTA: "skyyrose.co"
Create 3-5 pin variations per product:
- Different headline
- Different background treatment
- Different CTA text
- Same product, maximized Pinterest surface area through variation
4. Keyword Strategy (Pinterest SEO)
Pinterest functions as a visual search engine. Keywords placed correctly drive discovery.
Where to use keywords:
- Profile name and bio
- Board titles and descriptions (most impactful)
- Pin titles (max 100 characters — primary keyword in first 40 chars)
- Pin descriptions (first 50 characters are weighted most heavily by the algorithm)
- Image file names before upload:
black-rose-crewneck-oakland-streetwear.jpg not IMG_4521.jpg
SkyyRose primary keyword targets:
| Target Keyword | Volume Signal | Content Type |
|---|
luxury streetwear | High | Product + lifestyle |
Oakland fashion | Mid | Lifestyle + culture |
Black-owned clothing brand | Mid | Brand story + product |
Oakland streetwear | Niche | Product + lifestyle |
Black designer fashion | Niche | Product + brand story |
Bay Area style | Niche | Lifestyle + culture |
men's luxury streetwear | Mid | Styling + product |
women's streetwear style | Mid | Styling + product |
Black Rose Collection streetwear | Micro | Collection-specific product |
independent fashion brand | Niche | Brand story + product |
Find Pinterest-specific keywords:
- Pinterest search bar autocomplete — type "luxury streetwear" and note autocomplete suggestions
- Keyword bubbles in search results — click first result and note the category tags that appear
- Pinterest Trends tool — check seasonal peaks for "streetwear" and "Oakland fashion"
Pin description formula:
"[Benefit-driven sentence with primary keyword]. [Supporting detail with secondary keyword].
[Oakland/Bay Area anchor]. [CTA]. #luxurystreetwear #oaklandfashion"
Example (BLACK Rose Crewneck):
"Luxury streetwear built for the streets of Oakland. The BLACK Rose Crewneck is
crafted for those who already stood up — heavyweight construction, embroidered
chest detail, made to last. Black-owned fashion from The Town. Shop at skyyrose.co.
#luxurystreetwear #oaklandfashion #blackownedfashion"
5. Rich Pins Setup
Rich Pins pull real-time product data (price, availability, name) from WooCommerce, making product pins dramatically more valuable for purchase-intent users.
Setup steps:
- Ensure
wordpress-theme/skyyrose-flagship/ has Yoast SEO installed and active
- Enable "Open Graph" meta data in Yoast settings
- Go to Pinterest → Settings → Claim → Add website → Verify skyyrose.co
- Apply for Rich Pins at developers.pinterest.com/tools/url-debugger
- Use any skyyrose.co product URL as the test URL
- Once approved, all product pins from skyyrose.co auto-pull product name, price, availability
Verification check: After approval, product pins should show price and availability below the image. If not, check Yoast Open Graph tags on product pages.
6. Scheduling Cadence
| Activity | Frequency |
|---|
| New product pins (own content) | 5-8/week |
| Lifestyle pins (own content) | 3-5/week |
| Curated repins (relevant boards) | 5-10/week |
| Idea pins | 1-2/week |
| Video pins (repurposed from TikTok) | 1-2/week |
| Total pins per week | 15-25 |
Scheduling tool: Tailwind (recommended — Pinterest-native scheduler with SmartSchedule for optimal timing) or Pinterest native scheduler.
Batch creation session (2 hours/week):
Hour 1: Create 15 pin designs in Canva using the 3 templates
→ Template A: 5 product hero pins across collections
→ Template B: 5 lifestyle pins from existing IG/TikTok assets
→ Template C: 5 detail close-ups from Elite Studio golden images
Hour 2: Write keyword-rich descriptions for all 15 pins.
Schedule in Tailwind across 7 days.
Add 5-10 curated repins to fill the board with relevant content.
Best times: Pinterest performs well evenings (7-9pm) and weekends — Tailwind SmartSchedule handles this automatically based on your audience's activity.
7. 90-Day Growth Plan
Month 1 — Foundation
Week 1-2:
- Set up business account, verify skyyrose.co, enable Rich Pins
- Create 8-10 boards with keyword-rich descriptions and covers
- Upload first 30 product pins (3 designs × each active product in catalog)
→ Pull from skyyrose/elite_studio/assets/golden/ for highest-quality source images
- Upload to all collection boards: Black Rose, Love Hurts, Signature, Kids Capsule
Week 3-4:
- Create 10 lifestyle pins (product in Oakland/Bay Area context)
- Start curating: add 5-10 relevant repins to non-collection boards weekly
- Begin Idea Pins: 2 per week showing brand story or BTS content
Analytics check: Which boards are getting the most impressions? Which pins are getting saves?
---
Month 2 — Scale
- Create 3-5 additional pin designs for top-performing products
- Test different headline approaches: product-name-first vs. benefit-first vs. question-based
- Join 2-3 group boards in luxury streetwear or Oakland fashion niches (if available)
- Add Video Pins: repurpose 4-8 TikTok product videos as Pinterest Video Pins
- Build up curated boards (Oakland Streetwear Style, Black-Owned Fashion) to 50+ pins each
Analytics check: Which keywords are driving the most impressions? Double down.
---
Month 3 — Optimize
- Create fresh pin designs for top-3 performing products (A/B test new headlines)
- Build seasonal content: 30 days ahead of any holiday or cultural moment
- Align pin drops with SkyyRose collection drop cadence — pins timed to pre-order windows
- Target milestone: 25K monthly viewers, 200+ outbound clicks to skyyrose.co/month
Phase 4: Polish
Strategy Checklist
## SkyyRose Pinterest Strategy Checklist
- [ ] Business account created with correct profile name: "SkyyRose | Luxury Oakland Streetwear"
- [ ] Bio includes "Luxury Grows from Concrete." verbatim
- [ ] skyyrose.co claimed and verified
- [ ] Rich Pins approved and pulling WooCommerce product data
- [ ] 8-10 boards created with keyword-rich 2-3 sentence descriptions
- [ ] Board covers are on-brand (dark, collection-accent-colored)
- [ ] 3 pin templates established in Canva (product hero, lifestyle, detail)
- [ ] Keyword research completed for top 10 target search terms
- [ ] File names of product images include keywords before upload
- [ ] Scheduling cadence: 15-25 pins/week via Tailwind
- [ ] 90-day plan mapped with monthly analytics check points
- [ ] Every product pin links to its WooCommerce product page (not homepage)
Implementation
from agents.social_media_agent import SocialMediaAgent
agent = SocialMediaAgent()
pin_post = agent.generate_post("br-001", "instagram", "product_launch")
print("Pin description base (add keywords per formula):")
print(pin_post.caption)
br_context = agent.get_collection_context("black-rose")
lh_context = agent.get_collection_context("love-hurts")
sig_context = agent.get_collection_context("signature")
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001
{
"boards": [
{
"name": "Black Rose Collection",
"description": "SkyyRose Black Rose Collection — dark luxury streetwear from Oakland. Gothic-inspired premium pieces for those who stand their ground. Shop the collection at skyyrose.co.",
"keywords": ["black rose collection", "dark luxury streetwear", "Oakland fashion", "gothic streetwear"],
"accent_color": "#C0C0C0",
"primary_content": "black-rose products + editorial lifestyle",
"cover_sku": "br-001"
},
{
"name": "Love Hurts Collection",
"description": "SkyyRose Love Hurts Collection — Oakland streetwear soaked in raw passion and crimson energy. Limited drops, real craftsmanship. skyyrose.co",
"keywords"
Example: Pinning the BLACK Rose Crewneck
Product: BLACK Rose Crewneck | Collection: Black Rose | SKU: br-001
Pin Template A — Product Hero:
- Image: Front shot of BLACK Rose Crewneck on dark background (from
skyyrose/elite_studio/assets/golden/br-001/front.jpg)
- File name before upload:
black-rose-crewneck-luxury-streetwear-oakland.jpg
- Headline text on pin: "BUILT FOR THE TOWN"
- Description: "Luxury streetwear built for Oakland's concrete. The BLACK Rose Crewneck — heavyweight construction, embroidered chest script, matte black hardware. Dark elegance, deliberate craft. Black-owned, Oakland-made. Shop at skyyrose.co. #luxurystreetwear #oaklandfashion #blackownedclothing #streetwear #blackrosecollection"
- Destination URL:
https://skyyrose.co/product/black-rose-crewneck/
- Board: Black Rose Collection
Pin Template B — Lifestyle:
- Image: Product worn in Oakland setting, editorial mood
- File name:
black-rose-crewneck-oakland-streetwear-style.jpg
- Description: "Black luxury streetwear from The Town. The BLACK Rose Crewneck worn the way it was meant — Oakland concrete, all of it. Black-owned fashion that earns it. skyyrose.co #bayareastyle #oaklandfashion #luxurystreetwear #blackfashion"
- Board: Oakland Streetwear Style
Pinterest Idea Pin (no external link — build reach):
- 5-slide Idea Pin: Slide 1 = product close-up detail, Slide 2 = full product shot, Slide 3 = production BTS, Slide 4 = collection story one-liner ("Built for those who already stood up."), Slide 5 = SkyyRose logo + "skyyrose.co"
- Board: SkyyRose Behind the Studio
Anti-Patterns
- Treating Pinterest like Instagram — Pinterest is a search engine. Keyword placement in descriptions, file names, and board descriptions drives discovery. Hashtags and engagement matter less than on IG. Optimize for search.
- Pinning once per product — One pin per product means one chance at discovery. Create 3-5 pin variations per product with different headlines, images, and color treatments. More pins = more indexed surfaces.
- Empty board descriptions — "Black Rose Collection" as a board title with no description is invisible to Pinterest's search index. Every board needs a keyword-rich 2-3 sentence description.
- Linking product pins to the homepage — Pinterest users have purchase intent. A pin that lands on skyyrose.co's homepage loses that intent. Every product pin must deep-link to the specific WooCommerce product page.
- Skipping Rich Pins — Manual product pins require updating price/availability manually. Rich Pins pull real-time data from WooCommerce. Skip this setup and every pin is outdated the moment pricing or availability changes.
- Only curating, never creating — Curated repins grow boards but don't drive traffic to skyyrose.co. SkyyRose pins must be 60% of each board's content.
- Inconsistent pin dimensions — Pinterest's algorithm prefers 2:3 vertical (1000x1500px). Square pins get less real estate. Horizontal pins are deprioritized. All pins should be vertical.
Recovery
- Zero traffic after 60 days: Audit in order: (1) Are product pins linking to correct WooCommerce pages? (2) Are pin descriptions keyword-rich with primary terms in the first 50 characters? (3) Are there at least 15-20 pins/week being published? Fix the lowest-numbered failure first.
- No product images in correct format: Pull from
skyyrose/elite_studio/assets/golden/[sku]/front.jpg and crop to 2:3 in Canva. Elite Studio golden assets are the canonical source.
- Rich Pins not activating: Verify Yoast Open Graph is enabled on WooCommerce product post types. Then re-submit the URL at Pinterest's Rich Pin validator. Allow 24-48 hours for approval.
- Cannot design pins: Use Canva Pinterest templates. Customize with
#0A0A0A background, collection accent color, and SkyyRose wordmark. No design skill required — the brand rules do the design work.
- Account was flagged/penalized: Review Pinterest's spam policies. The most common cause is bulk pinning the same link to multiple boards simultaneously. Spread pins across time and boards. Rebuild with compliant cadence.
