Assigns launch tier (T1–T4) using a four-signal framework and generates a complete GTM brief with positioning angles, channel strategy, success metrics, and competitive context. Reads brain (ICP, positioning, competitive, proof points) and, when available,…
Use for positioning statement, messaging hierarchy, homepage copy, persona cards, messaging audit, value prop, or elevator pitch. Trigger when user says "we sound like everyone else," "messaging is not landing," or mentions April Dunford or Obviously Awesome.…
Identifies and scores your highest-priority beachhead segment using four-dimension scoring (Burning Pain, Willingness to Pay, Winnability, Referral Potential) with blocking gates. Reads brain context (ICP, positioning, competitive landscape, proof points)…
Build and maintain the shared GTM brain — product context, ICP, positioning, voice, market context, and proof points — that every other skill in this stack reads before producing output. Works standalone with your own answers, supercharged when you connect…
Orchestrates multi-skill PMM programs end-to-end — chains positioning, competitive, GTM strategy, campaign briefs, stakeholder maps, and retros into one coherent program with a master document and brain updates. Trigger on: "run full GTM workflow", "run a…
Scores your GTM motion stack (Inbound, Outbound, Paid, Community, Partner, ABM, PLG) against ICP deal economics with blocking gates, then selects one primary and at most one secondary motion. Trigger with "which GTM motions should we use", "inbound vs…
A writing coach and messaging strategist for B2B tech teams. Use this skill whenever someone wants to rewrite, sharpen, draft, or pressure-test any written communication: Slack messages, internal emails, async updates, decision memos, PRDs, one-pagers,…
Guides Product Marketing leaders and individual PMMs through building a complete, export-ready OKR set for their quarter — including Objective, Key Results, Projects, Scorecard metrics, and Exec Summary language. Use when setting quarterly OKRs, reviewing…