brand-onboarding

name	brand-onboarding
description	Interactive brand onboarding questionnaire that collects business information and generates a Brand Voice Guide for marketing team agents.
version	1.0.0
category	marketing
assignableRoles	["strategist","orchestrator"]
triggers	["on_team_create","manual"]
tags	["marketing","onboarding","brand","setup"]
execution	{"type":"script","script":"execute.sh","interpreter":"bash","timeout":60000}

Brand Onboarding

Collects brand information from the business owner and generates a Brand Voice Guide that all marketing team agents use to maintain brand consistency.

Usage

Start onboarding session

bash execute.sh '{"action":"start","teamId":"team-123","templateId":"marketing-team"}'

Submit an answer (step-by-step)

bash execute.sh '{"action":"answer","sessionId":"session-uuid","value":"Sunrise Bakery"}'

Submit all answers at once (batch mode)

bash execute.sh '{"action":"batch","teamId":"team-123","templateId":"marketing-team","answers":{"business_name":"Sunrise Bakery","industry":"Food","description":"Artisan bakery","target_customer":"Health-conscious millennials","competitors":"Blue Apron, HelloFresh","personality":"Warm, Authentic, Passionate","tone":"casual","goals":"Brand awareness, Community building","platforms":"Instagram, X (Twitter)","content_examples":"https://example.com"}}'

Complete onboarding (generate guide)

bash execute.sh '{"action":"complete","sessionId":"session-uuid","outputDir":"/path/to/knowledge/docs"}'

Get current question

bash execute.sh '{"action":"question","sessionId":"session-uuid"}'

Questions (10 total)

1. Business name
2. Industry
3. One-sentence business description
4. Target customer profile
5. Top 3 competitors
6. Brand personality (3 words)
7. Content tone (Formal/Casual/Playful/Authoritative)
8. Marketing goals
9. Social platforms
10. Content examples

Output

Generates brand-voice-guide.md in the specified output directory with:

• Business Profile section
• Brand Voice (personality, tone, do's, don'ts)
• Content Strategy (goals, platforms, content mix ratios)
• Platform-specific Guidelines
• Writing Rules