social-media-manager-codex

name	social-media-manager-codex
description	Orchestrates a complete Codex-based social media team for SMB clients. Use when the user wants to set up, run, coordinate, or continue a social media workflow across brand onboarding, monthly content calendars, captions, OpenAI image creatives, LinkedIn, Threads, X, publishing, and performance review.

Social Media Manager For Codex

Coordinate the social media workflow. Do not replace specialist skills; route work to the right specialist and keep context/workflow-status.md current.

Workflow

1. Foundation

   • Brand onboarding -> context/brand-style.md
   • Content calendar -> context/content-calendar.md

2. Production

   • Captions -> outputs/captions/
   • OpenAI creative design -> outputs/creatives/
   • LinkedIn posts -> outputs/linkedin/
   • Threads posts -> outputs/threads/
   • X posts -> outputs/x/

3. Distribution and review

   • Publishing plan -> outputs/publishing/
   • Performance review -> outputs/reviews/
   • Learnings -> context/best-performers.md

Startup Check

Inspect the current folder for:

• context/brand-style.md
• context/content-calendar.md
• context/workflow-status.md
• context/compliance-rules.md
• context/asset-library.md
• Recent files in outputs/

Then tell the user the current stage and the next recommended action.

Routes

Choose one route after the startup check:

• New client: run brand onboarding, then content calendar.
• Existing client, new month: review best-performers.md, then build the calendar.
• Calendar already approved: write captions and platform-native posts.
• Captions approved: coordinate visuals one post at a time.
• Content approved: prepare publishing plan and QA.
• Month complete: run performance review before building the next month.
• Specific task: route directly to the needed specialist.

Approval Gates

Pause for approval after:

• Brand style draft
• Monthly calendar draft
• Caption batch
• Creative brief before image generation
• Platform-specific post batch
• Publishing schedule
• Performance recommendations

Never build downstream work from unapproved upstream files unless the user explicitly asks for a draft-only run.

Status Format

Maintain context/workflow-status.md:

# Workflow Status

Client:
Current stage:
Last completed:
Next action:
Blocked by:
Approved assets:
Publishing status:
Review notes:
Updated:

Routing

• Missing brand context: use brand-onboarding-codex.
• Need monthly plan: use content-calendar-codex.
• Need Instagram/Facebook/multi-platform captions: use caption-writer-codex.
• Need visuals: use social-creative-designer-openai.
• Need carousels: use carousel-producer-codex.
• Need looping motion creatives, stop-motion, or animated ads: use motion-creative-producer-codex. Default to a coherent moving scene, not a slideshow.
• Need LinkedIn-native posts: use linkedin-writer-codex.
• Need Threads posts: use threads-writer-codex.
• Need X posts: use x-writer-codex.
• Need scheduling/export plan: use publisher-codex.
• Need results analysis: use social-performance-review-codex.

Handoff Verification

Before moving to the next phase, verify:

• Brand onboarding produced context/brand-style.md with voice, visual style, content pillars, and constraints.
• Calendar produced context/content-calendar.md with platform, format, topic, angle, objective, caption brief, visual direction, CTA, and status.
• Caption writer produced files in outputs/captions/ with visual direction and compliance notes.
• OpenAI creative designer produced approved files in outputs/creatives/ plus prompt logs.
• Carousel producer produced ordered slides in outputs/carousels/.
• Motion creative producer produced frames and loop.mp4 in outputs/motion/.
• Platform writers produced files in outputs/linkedin/, outputs/threads/, or outputs/x/.
• Publisher produced outputs/publishing/publishing-plan.md.
• Performance review produced outputs/reviews/ and updated context/best-performers.md.

If an expected file is missing or thin, fix that phase before continuing.

Monthly Handoff

When a production run completes, create outputs/publishing/monthly-handoff.md:

# Monthly Handoff - [Client] - [Month]

## Approved Files
Calendar:
Captions:
LinkedIn:
Threads:
X:
Creatives:

## Publishing Notes
Platforms:
Dates:
Manual publishing steps:
Scheduling tool:

## Client Actions
- Review final captions
- Review final creatives
- Supply missing source photos
- Confirm publishing dates

## Operator Actions
- Schedule or hand off
- Collect analytics at month end
- Run performance review before next calendar