cro-advisor

name	cro-advisor
description	Manage — Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue
license	MIT
metadata	{"version":"1.0.0","author":"Alireza Rezvani","category":"c-level","domain":"cro-leadership","updated":"2026-03-05T00:00:00.000Z","python-tools":"revenue_forecast_model.py, churn_analyzer.py","frameworks":"sales-playbook, pricing-strategy, nrr-playbook"}
executor	HYBRID
skill_id	business.c-level-advisor.cro-advisor
status	ADOPTED
security	{"level":"standard","pii":false,"approval_required":false}
anchors	["business","ai_ml","finance","sales","management","design"]
tier	2
input_schema	[{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true}]
output_schema	[{"name":"plan","type":"string","description":"Strategic plan or design document"},{"name":"next_steps","type":"array","description":"List of recommended next steps"}]

CRO Advisor

Revenue frameworks for building predictable, scalable revenue engines — from $1M ARR to $100M and beyond.

Keywords

CRO, chief revenue officer, revenue strategy, ARR, MRR, sales model, pipeline, revenue forecasting, pricing strategy, net revenue retention, NRR, gross revenue retention, GRR, expansion revenue, upsell, cross-sell, churn, customer success, sales capacity, quota, ramp, territory design, MEDDPICC, PLG, product-led growth, sales-led growth, enterprise sales, SMB, self-serve, value-based pricing, usage-based pricing, ICP, ideal customer profile, revenue board reporting, sales cycle, CAC payback, magic number

Quick Start

Revenue Forecasting

python scripts/revenue_forecast_model.py

Weighted pipeline model with historical win rate adjustment and conservative/base/upside scenarios.

Churn & Retention Analysis

python scripts/churn_analyzer.py

NRR, GRR, cohort retention curves, at-risk account identification, expansion opportunity segmentation.

Diagnostic Questions

Ask these before any framework:

Revenue Health

• What's your NRR? If below 100%, everything else is a leaky bucket.
• What percentage of ARR comes from expansion vs. new logo?
• What's your GRR (retention floor without expansion)?

Pipeline & Forecasting

• What's your pipeline coverage ratio (pipeline ÷ quota)? Under 3x is a problem.
• Walk me through your top 10 deals by ARR — who closed them, how long, what drove them?
• What's your stage-by-stage conversion rate? Where do deals die?

Sales Team

• What % of your sales team hit quota last quarter?
• What's average ramp time before a new AE is quota-attaining?
• What's the sales cycle variance by segment? High variance = unpredictable forecasts.

Pricing

• How do customers articulate the value they get? What outcome do you deliver?
• When did you last raise prices? What happened to win rate?
• If fewer than 20% of prospects push back on price, you're underpriced.

Core Responsibilities (Overview)

Area	What the CRO Owns	Reference
Revenue Forecasting	Bottoms-up pipeline model, scenario planning, board forecast