| name | email-sequence |
| description | Manage — When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions 'email sequence,' 'dri |
| license | MIT |
| metadata | {"version":"1.0.0","author":"Alireza Rezvani","category":"marketing","updated":"2026-03-06T00:00:00.000Z"} |
| executor | HYBRID |
| skill_id | business.marketing-skill.email-sequence |
| status | ADOPTED |
| security | {"level":"standard","pii":true,"approval_required":false} |
| anchors | ["business","marketing"] |
| tier | 2 |
| input_schema | [{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true},{"name":"context","type":"string","description":"Additional context or background information","required":false}] |
| output_schema | [{"name":"result","type":"object","description":"Result from the automated action"},{"name":"status","type":"string","description":"Execution status: success | partial | failure"}] |
Email Sequence Design
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
-
Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
-
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
-
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?
Core Principles
→ See references/email-sequence-playbook.md for details
Output Format
Sequence Overview
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
For Each Email
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
Metrics Plan
What to measure and benchmarks
Task-Specific Questions
- What triggers entry to this sequence?
- What's the primary goal/conversion action?
- What do they already know about you?
- What other emails are they receiving?
- What's your current email performance?
Tool Integrations
For implementation, see the tools registry. Key email tools:
