seo-audit

name	SEO Audit
description	Audit a site's organic-search health and produce a prioritized, effort-ranked list of fixes.

SEO Audit

A repeatable audit of a website's organic-search health, ending in a short list of fixes ranked by impact and effort.

When to use

• A new client wants to understand where they stand in search.
• Traffic dropped and you need to find the cause.
• Before a redesign or migration, to capture a baseline.

Steps

1. Crawl the site and pull index coverage, status codes, and canonicals.
2. Technical — check Core Web Vitals, mobile usability, sitemaps, robots.
3. On-page — titles, meta descriptions, headings, internal links.
4. Content — thin/duplicate pages, keyword gaps vs. competitors.
5. Off-page — referring domains and toxic links.
6. Prioritize every finding by impact × effort into Now / Next / Later.

Output

A one-page summary plus a table: finding · impact · effort · owner. Park any change that alters live pages for the operator's approval.