marketing

name	marketing
description	Full-stack marketing skills — conversion optimization, copywriting, SEO strategy, growth, pricing, and analytics. Use when the user asks about marketing, CRO, landing pages, email campaigns, paid ads, growth strategy, pricing, or says "help me market", "improve conversions", "write copy". Use when this capability is needed.
metadata	{"author":"daniel-heydari-dev"}

Skill: Marketing

Full-stack marketing for technical founders and marketers — strategy, copy, growth, and measurement.

Domains

Conversion Rate Optimization (CRO)

Landing page audit checklist:

• Headline: benefit-driven, specific (not clever)
• Hero: what, for whom, why now — in 5 seconds
• Social proof: numbers + specifics (not "loved by thousands")
• CTA: one primary action, verb-led ("Start free trial" not "Submit")
• Mobile: tap targets ≥ 44px, form fields readable
• Speed: LCP < 2.5s — every second costs ~7% conversion

High-impact tests (run in this order):

1. Headline rewrites
2. Hero image (person using product vs. product screenshot)
3. CTA button color + copy
4. Social proof placement (above vs. below fold)
5. Form length reduction

Copywriting Principles

Formula: Problem → Agitation → Solution (PAS)
Formula: Attention → Interest → Desire → Action (AIDA)

• Headlines: specific > clever. "Cut email time by 40%" > "Email, reinvented"
• Body: one idea per paragraph, short sentences, active voice
• CTAs: tell them what happens next. "Get your free audit" not "Learn more"
• Voice: match the reader's sophistication level

Email

Cold email structure:

Line 1: Specific, personalized opener (not "Hope you're well")
Line 2-3: Problem they have + cost of inaction
Line 4: What you do (one sentence)
Line 5: Social proof (one data point)
CTA: One specific ask with a time frame

Sequence timing:

• Day 1: Problem framing
• Day 3: Case study / proof
• Day 5: Objection handling
• Day 7: Last call

SEO Strategy

• Keyword research: job-to-be-done first, then keywords
• Content clusters: one pillar page → 5–10 supporting posts
• Internal linking: every supporting post links to pillar
• Programmatic SEO: data-driven pages at scale — but only if each page has unique value

Paid Ads

Ad creative hierarchy:

1. Hook (first 3 seconds — stop the scroll)
2. Problem acknowledgment
3. Solution showcase
4. Social proof
5. CTA

Winning formula: "For [specific person] who [has this problem], [product] does [specific result]."

Growth & Retention

Referral program essentials:

• Two-sided incentive (referrer AND referee both win)
• Share at moment of success, not signup
• Keep it simple — one click to share

Churn reduction:

• Identify the "aha moment" and get users there faster
• Trigger retention email at 30% drop in usage (before cancellation intent)
• Exit survey: always ask why (qualitative data beats assumptions)

Pricing Strategy

Strategy	When to use
Value-based	When ROI is measurable
Competitor-anchored	Commodity markets
Freemium	Network effects + viral growth
Usage-based	Variable value delivery

Pricing psychology:

• Anchor with highest tier first (left to right)
• Middle tier should look like the obvious choice
• Price endings: .99 for consumer, .00 for B2B

Analytics

Key funnel metrics:

Acquisition → Activation → Retention → Revenue → Referral
   (visits)    (signups)    (30-day)   (paid)    (NPS/referrals)

Set up tracking for each stage before running any campaigns.

Rules

• ✅ DO: Measure baseline before running experiments
• ✅ DO: Run one test at a time — don't A/B/C/D test simultaneously
• ✅ DO: Statistical significance before declaring a winner (p < 0.05, n ≥ 1,000)
• ✅ DO: Qualitative + quantitative — surveys explain the "why" behind the data
• ❌ DON'T: Write clever copy that sacrifices clarity
• ❌ DON'T: Run paid ads without a converting landing page first
• ❌ DON'T: Chase vanity metrics (followers, impressions) over revenue metrics
• ❌ DON'T: Launch programmatic SEO without unique value per page

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Source: daniel-heydari-dev/personal-ai-skills — distributed by TomeVault.