| name | competitor-tracker |
| slug | aaron-competitor-tracker |
| displayName | Competitor Tracker · 竞对红人追踪 |
| summary | 竞品创作者合作动向:合作名单、投放节奏与策略启示 |
| description | Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own new creators — use influencer-discovery. 竞品达人合作追踪/竞品营销分析 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when the user wants to understand a competitor's influencer marketing: which creators they partner with, what campaigns and content formats they run, estimated reach and spend, and where they leave gaps. Activate for competitive benchmarking, finding untapped or former-competitor creators, and spotting strategy shifts over time. |
| argument-hint | <your brand> [competitor names] [platform] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"influencer","phase":"target","geo-relevance":"low","hermes":{"tags":["marketing","influencer","target"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Competitor Tracker
Monitor and analyze competitors' influencer marketing: who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve.
Quick Start
Shortest invocation:
Monitor [competitor name]'s influencer marketing activities
Compare a set of rivals and surface gaps:
Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3], then show me which influencers they're missing in [category]
Skill Contract
- Reads: your brand name, the competitor set, platforms to monitor, time period, focus areas (partnerships/campaigns/content/all). Public creator handles and post data the user supplies or that ~~social platform analytics returns.
- Writes: a competitive intelligence report saved to
memory/influencer/competitor-tracker/YYYY-MM-DD-<topic>.md (partnership roster, campaign analysis, content-strategy review, performance estimates, side-by-side comparison, opportunity list).
- Promotes: durable facts (named competitors, their primary tiers/platforms, confirmed exclusive partners, recurring campaign windows) to
memory/hot-cache.md. Competitor-partner and exclusivity flags for creators already on the roster go as one-line updates to memory/events/creators.ndjson via an authorized operation: propose request to registry-events.py for creator-registry to reconcile.
- Done when:
- Each tracked competitor has a partnership roster and campaign breakdown with sources or stated estimates.
- A side-by-side comparison table covers your brand plus every competitor.
- At least 3 ranked opportunities (untapped creators, strategy gaps, or open platforms) are listed.
- Primary next skill: campaign-planner
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family is Tier 1 — it works with no live integrations. Ask the user for the competitor set, the platforms, and any creator handles they already know, then build the analysis from public posts and stated estimates.
Where a tool could speed things up, use connector placeholders:
