القائمة
Use when writing Xiaohongshu post titles, creating headlines for content, improving click-through rates, or optimizing titles for search and discovery
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
استنادا إلى تصنيف SOC المهني
| name | title-writing |
| description | Use when writing Xiaohongshu post titles, creating headlines for content, improving click-through rates, or optimizing titles for search and discovery |
Title writing is crafting compelling headlines that grab attention, spark curiosity, accurately represent content, and entice users to click - the critical first impression for content discovery on Xiaohongshu.
Use when:
Do NOT use when:
Before (boring titles):
❌ "我的护肤routine"
❌ "好用的产品推荐"
❌ "今天分享穿搭"
❌ "关于xx的一些想法"
After (compelling titles):
✅ "学生党必看: 5个平价好物让你告别选择困难"
✅ "坚持这套护肤30天,变化惊呆了所有人"
✅ "没想到这个每天的习惯竟然毁了皮肤"
✅ "普通女孩如何逆袭? 我做对了这3件事"
4 Title Frameworks:
| Framework | Template | Example | Use For |
|---|---|---|---|
| Number | "N个..." | "5个平价好物" | Lists, collections |
| Promise | "让你..." | "让你皮肤发光" | Benefit-driven |
| Curiosity | "没想到..." | "没想到这个...有用" | Surprising tips |
| Negative | "别再..." | "别再犯这个错误" | Problem-solving |
| Before-After | "如何..." | "如何从0到1万粉" | Transformation |
Ask: What's the ONE thing audience gets?
Examples:
Match content to framework:
Brainstorm multiple angles:
Content: 平价防晒霜推荐
Variants:
1. "学生党平价防晒霜推荐" (basic)
2. "5个防晒霜误区,你中了几个?" (curiosity)
3. "这些百元防晒霜竟然比千元还好用" (surprising)
4. "别再花冤枉钱了,平价防晒霜才是真香" (negative)
5. "从过敏到最爱: 我和防晒霜的爱恨情仇" (story)
Add emotional/trigger words:
Xiaohongshu title limit: ~20 Chinese characters
Techniques:
A/B test approach:
| Mistake | Fix |
|---|---|
| Too long | Keep under 20 characters |
| Clickbait without substance | Deliver on title's promise |
| Vague | Be specific about value |
| No hook | Start with number or curiosity |
| Misleading | Title must match content |
Great titles: 2-3x more clicks Poor titles: Great content gets <100 views
Key metric: Title is 50% of content success.
Related Skills:
Use when processing audio for Xiaohongshu content, editing voiceovers, improving sound quality, creating podcasts, or producing audio-based posts
Use when designing visual layout for Xiaohongshu carousel content, organizing information on images, creating easy-to-read text overlays, or structuring multi-slide content for maximum engagement and readability
Use when planning Xiaohongshu content calendar, running out of content ideas, needing systematic approach to content creation, or wanting to align content with account goals
内容作品集管理 - 系统化整理、展示和优化你的内容资产
Use when repurposing Xiaohongshu content, recycling existing posts, adapting content for different formats, maximizing content value, or creating content variations from core material
内容规模化生产 - 从单打独斗到系统化内容工厂的高效方法论