alert-manager

name	alert-manager
description	Use when the user asks to "set up SEO alerts", "monitor rankings", "notify me when rankings drop", "traffic alerts", "watch competitor changes", "alert me if rankings drop", "notify me of traffic changes", or "watch my keywords for changes". Sets up and manages alerts for critical SEO and GEO metrics including ranking drops, traffic changes, technical issues, and competitor movements. Enables proactive monitoring and quick response to issues. For detailed rank analysis, see rank-tracker. For comprehensive reporting, see performance-reporter.
license	Apache-2.0
metadata	{"author":"aaron-he-zhu","version":"2.0.0","geo-relevance":"low","tags":["seo","geo","alerts","monitoring","ranking alerts","traffic monitoring","competitor alerts","seo notifications","proactive monitoring"],"triggers":["set up SEO alerts","monitor rankings","notify me when rankings drop","traffic alerts","watch competitor changes","alert me","ranking notifications","alert me if rankings drop","notify me of traffic changes","watch my keywords for changes"]}

Alert Manager

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill helps you set up proactive monitoring alerts for critical SEO and GEO metrics. Get notified when rankings drop, traffic changes significantly, technical issues occur, or competitors make moves.

When to Use This Skill

• Setting up SEO monitoring systems
• Creating ranking drop alerts
• Monitoring technical SEO health
• Tracking competitor movements
• Alerting on content performance changes
• Monitoring GEO/AI visibility changes
• Setting up brand mention alerts

What This Skill Does

1. Alert Configuration: Sets up custom alert thresholds
2. Multi-Metric Monitoring: Tracks rankings, traffic, technical issues
3. Threshold Management: Defines when alerts trigger
4. Priority Classification: Categorizes alerts by severity
5. Notification Setup: Configures how alerts are delivered
6. Alert Response Plans: Creates action plans for each alert type
7. Alert History: Tracks alert patterns over time

How to Use

Set Up Alerts

Set up SEO monitoring alerts for [domain]

Create ranking drop alerts for my top 20 keywords

Configure Specific Alerts

Alert me when [specific condition]

Set up competitor monitoring for [competitor domains]

Review Alert System

Review and optimize my current SEO alerts

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~web crawler connected: Automatically monitor real-time metric feeds for ranking changes via ~~SEO tool API, indexing and coverage alerts from ~~search console, and technical health alerts from ~~web crawler. Set up automated threshold-based alerts with notification delivery.

With manual data only: Ask the user to provide:

1. Current baseline metrics for alert thresholds (rankings, traffic, backlinks)
2. Critical keywords or pages to monitor
3. Alert priority levels and notification preferences
4. Historical data to understand normal fluctuation ranges
5. Manual reporting on metric changes when they check their tools

Proceed with the alert configuration using provided parameters. User will need to manually check metrics and report changes for alert triggers.

Instructions

When a user requests alert setup:

1. Define Alert Categories

   ## SEO Alert System Configuration
   
   **Domain**: [domain]
   **Configured Date**: [date]
   
   ### Alert Categories
   
   | Category | Description | Typical Urgency |
   |----------|-------------|-----------------|
   | Ranking Alerts | Keyword position changes | Medium-High |
   | Traffic Alerts | Organic traffic fluctuations | High |
   | Technical Alerts | Site health issues | Critical |
   | Backlink Alerts | Link profile changes | Medium |
   | Competitor Alerts | Competitor movements | Low-Medium |
   | GEO Alerts | AI visibility changes | Medium |
   | Brand Alerts | Brand mentions and reputation | Medium |
   

2. Configure Ranking Alerts

   ## Ranking Alerts
   
   ### Position Drop Alerts
   
   | Alert Name | Condition | Threshold | Priority | Action |
   |------------|-----------|-----------|----------|--------|
   | Critical Drop | Any top 3 keyword drops 5+ positions | Position change ≥5 | 🔴 Critical | Immediate investigation |
   | Major Drop | Top 10 keyword drops out of top 10 | Position >10 | 🔴 High | Same-day review |
   | Moderate Drop | Any keyword drops 10+ positions | Position change ≥10 | 🟡 Medium | Weekly review |
   | Competitor Overtake | Competitor passes you for key term | Comp position < yours | 🟡 Medium | Analysis needed |
   
   ### Position Improvement Alerts
   
   | Alert Name | Condition | Threshold | Priority |
   |------------|-----------|-----------|----------|
   | New Top 3 | Keyword enters top 3 | Position ≤3 | 🟢 Positive |
   | Page 1 Entry | Keyword enters top 10 | Position ≤10 | 🟢 Positive |
   | Significant Climb | Keyword improves 10+ positions | Change ≥+10 | 🟢 Positive |
   
   ### SERP Feature Alerts
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Snippet Lost | Lost featured snippet ownership | 🔴 High |
   | Snippet Won | Won new featured snippet | 🟢 Positive |
   | AI Overview Change | Appeared/disappeared in AI Overview | 🟡 Medium |
   
   ### Keywords to Monitor
   
   | Keyword | Current Rank | Alert Threshold | Priority |
   |---------|--------------|-----------------|----------|
   | [keyword 1] | [X] | Drop ≥3 | 🔴 Critical |
   | [keyword 2] | [X] | Drop ≥5 | 🔴 High |
   | [keyword 3] | [X] | Drop ≥10 | 🟡 Medium |
   

3. Configure Traffic Alerts

   ## Traffic Alerts
   
   ### Traffic Decline Alerts
   
   | Alert Name | Condition | Threshold | Priority |
   |------------|-----------|-----------|----------|
   | Traffic Crash | Day-over-day decline | ≥50% drop | 🔴 Critical |
   | Significant Drop | Week-over-week decline | ≥30% drop | 🔴 High |
   | Moderate Decline | Month-over-month decline | ≥20% drop | 🟡 Medium |
   | Trend Warning | 3 consecutive weeks decline | Any decline | 🟡 Medium |
   
   
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Traffic Spike | Unusual increase | 🟢 Investigate |
   | Zero Traffic | Page receiving 0 visits | 🔴 High |
   | Bot Traffic | Unusual traffic pattern | 🟡 Medium |
   
   
   
   | Page Type | Alert Condition | Priority |
   |-----------|-----------------|----------|
   | Homepage | Any 20%+ decline | 🔴 Critical |
   | Top 10 pages | Any 30%+ decline | 🔴 High |
   | Conversion pages | Any 25%+ decline | 🔴 High |
   | Blog posts | Any 40%+ decline | 🟡 Medium |
   
   
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Conversion Drop | Organic conversions down 30%+ | 🔴 Critical |
   | CVR Decline | Conversion rate drops 20%+ | 🔴 High |
   

Validation Checkpoints

Input Validation

• Alert thresholds are based on realistic baseline data
• Critical keywords and pages clearly identified
• Response plans defined for each alert priority level
• Notification channels configured with appropriate recipients

Output Validation

• Every metric cites its data source and collection date
• Alert thresholds account for normal metric fluctuations
• Response plans are specific and time-bound
• Source of each alert trigger clearly stated (~~SEO tool API alert, ~~search console notification, ~~web crawler alert, or manual user check)

Example

User: "Set up ranking drop alerts for my top keywords"

Output:

## Ranking Alert Configuration

### Critical Keywords (Immediate Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| best project management software | 2 | Drops to 5+ | 🔴 Critical |
| project management tools | 4 | Drops to 8+ | 🔴 Critical |
| team collaboration software | 1 | Any drop | 🔴 Critical |

### Important Keywords (Same-Day Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| agile project management | 7 | Drops out of top 10 | 🔴 High |
| kanban software | 9 | Drops out of top 10 | 🔴 High |

### Alert Response Plan

**If Critical Keyword Drops**:
1. Check if page is still indexed (site:url)
2. Look for algorithm update announcements
3. Analyze what changed in SERP
4. Review competitor ranking changes
5. Check for technical issues on page
6. Create recovery action plan within 24 hours

**Notification**: Email + Slack to SEO team immediately

Tips for Success

1. Start simple - Don't create too many alerts initially
2. Tune thresholds - Adjust based on normal fluctuations
3. Avoid alert fatigue - Too many alerts = ignored alerts
4. Document response plans - Know what to do when alerts fire
5. Review regularly - Alerts need maintenance as your SEO matures
6. Include positive alerts - Track wins, not just problems

Alert Threshold Recommendations

Recommended Alert Thresholds by Metric

Metric	Warning Threshold	Critical Threshold	Check Frequency
Organic traffic	-15% WoW	-30% WoW	Daily
Average position (tracked KWs)	>3 position drop	>5 position drop	Daily
Pages indexed	-5% change	-20% change	Weekly
Crawl errors	>10 new errors	>50 new errors	Daily
Core Web Vitals	Any metric moves to "Needs Improvement"	Any metric moves to "Poor"	Weekly
Backlinks lost	>5% of total in 1 week	>15% in 1 week	Weekly
AI citation loss	Any key query loses citation	>20% queries lose citation	Weekly
Server errors (5xx)	>1% of pages	>5% of pages	Daily
Security issues	Any detected	Any detected	Daily
Manual penalty	N/A	Any notification	Daily

Alert Fatigue Prevention

Alert Management Best Practices

Practice	Why	How
Tiered severity	Not all alerts need immediate action	Critical: Immediate; Warning: Review daily; Info: Weekly digest
Threshold tuning	Reduce false positives	Start conservative, tighten after 1 month of baseline data
Grouping	Prevent alert storms	Group related alerts (e.g., multiple rank drops = "ranking alert")
Cooldown periods	Avoid repeated alerts for same issue	Do not re-alert on same metric for 24-48 hours
Scheduled digests	Reduce notification volume	Batch non-urgent alerts into daily or weekly email
Auto-resolution	Close alerts when metric recovers	Track recovery and auto-close if threshold restored

Alert Priority Classification

Priority	Response Time	Notification Channel	Example
P0 — Emergency	Within 1 hour	SMS + Slack + Email	Site down, manual penalty, security breach
P1 — Urgent	Same day	Slack + Email	Major traffic drop, crawl blocked, indexing issues
P2 — Important	Within 48 hours	Email + Weekly digest	Rank drops, CWV degradation, backlink loss
P3 — Monitor	Next weekly review	Weekly digest only	Minor fluctuations, new competitor content

Escalation Path Templates

Standard Escalation Flow

Alert Triggers -> Automated Classification -> Route by Priority

P0: Notify SEO Lead + Dev Team immediately
    -> If not acknowledged in 30 min -> Notify Engineering Manager
        -> If not resolved in 2 hours -> Notify VP/Director

P1: Notify SEO Lead
    -> If not acknowledged in 4 hours -> Notify Marketing Manager
        -> Add to next standup agenda

P2: Add to daily digest
    -> If persists >1 week -> Escalate to P1

P3: Add to weekly digest
    -> If persists >1 month -> Escalate to P2

Alert Response Playbooks

Traffic Drop Alert

Step	Action	If True	If False
1	Check if site-wide or page-specific	Go to Step 2a	Go to Step 2b
2a	Check Google Search Status Dashboard for algorithm update	Document and wait	Go to Step 3
2b	Check specific page for technical issues (404, noindex, slow)	Fix technical issue	Go to Step 3
3	Check Search Console for crawl errors or index drops	Fix crawl/index issues	Go to Step 4
4	Check if competitors published new content	Analyze and plan content response	Go to Step 5
5	Check backlink profile for lost links	Outreach for link recovery	Escalate for deeper analysis

Ranking Drop Alert

Step	Action	If True	If False
1	Verify the drop is real (check multiple tools, wait 24-48h)	Confirmed drop, go to Step 2	False alarm, close alert
2	Check if algorithm update occurred	Document, monitor, improve content quality	Go to Step 3
3	Check if your page changed recently	Revert or fix the change	Go to Step 4
4	Analyze the SERP — did a new competitor appear?	Study competitor, plan response	Go to Step 5
5	Check for lost backlinks to the ranking page	Recover links or build new ones	Escalate for full audit

Technical Alert (Site Down / 5xx Errors)

Step	Action	If True	If False
1	Confirm site is actually down (check from multiple locations)	Go to Step 2	Close alert as false positive
2	Check server/hosting status page	Provider issue — contact support, wait	Go to Step 3
3	Check recent deployments or configuration changes	Rollback the change	Go to Step 4
4	Check server resource usage (CPU, memory, disk)	Scale resources or optimize	Escalate to engineering

Reference Materials

• Alert Threshold Guide — Recommended thresholds by metric, fatigue prevention strategies, and escalation path templates

Related Skills

• rank-tracker — Ranking data for alerts
• backlink-analyzer — Backlink monitoring
• technical-seo-checker — Technical monitoring
• performance-reporter — Alert summaries in reports
• memory-management — Store alert history and thresholds in project memory
• content-refresher — Content decay alerts trigger refresh workflows