| name | fit-scorer |
| description | Evaluates and scores influencer-brand alignment using weighted criteria including audience match, content quality, brand values, engagement authenticity, and partnership potential. Essential for prioritizing outreach. |
Fit Scorer
This skill helps you objectively evaluate how well an influencer matches your brand by scoring them across multiple dimensions. It transforms subjective "gut feel" into data-driven partnership decisions.
When to Use This Skill
- Prioritizing influencers from a discovery list
- Deciding between multiple candidates for a campaign
- Justifying influencer selection to stakeholders
- Creating consistent evaluation standards
- Comparing influencers across different niches or platforms
- Building long-term partner tiers
What This Skill Does
- Multi-Dimensional Scoring: Evaluates across audience, content, brand, engagement
- Weighted Analysis: Applies custom weights based on campaign priorities
- Authenticity Check: Assesses follower quality and engagement authenticity
- Risk Assessment: Identifies potential brand safety concerns
- Comparative Ranking: Ranks multiple influencers against each other
- ROI Prediction: Estimates potential performance and value
How to Use
Score a Single Influencer
Score @[handle] for [brand/campaign] and tell me if they're a good fit
Compare Multiple Influencers
Compare and rank these influencers for [campaign]:
- @influencer1
- @influencer2
- @influencer3
Custom Criteria
Score these influencers with emphasis on [engagement/audience match/content quality]:
[list of influencers]
Instructions
When a user requests influencer scoring:
-
Define Scoring Framework
### Scoring Framework
**Brand/Campaign**: [name]
**Campaign Goal**: [awareness/consideration/conversion]
**Target Audience**: [description]
### Scoring Dimensions
| Dimension | Weight | Description |
|-----------|--------|-------------|
| Audience Match | [%] | How well their audience matches target |
| Content Quality | [%] | Production value and consistency |
| Brand Alignment | [%] | Values, aesthetic, messaging fit |
| Engagement Quality | [%] | Authenticity and depth of engagement |
| Partnership Potential | [%] | Professionalism, history, availability |
| **Total** | **100%** | |
**Scoring Scale**: 1-5 (1=Poor, 2=Below Average, 3=Average, 4=Good, 5=Excellent)
-
Score Audience Match
## Audience Match Score
**Influencer**: @[handle]
### Target vs. Actual Comparison
| Attribute | Target | Influencer's Audience | Match |
|-----------|--------|----------------------|-------|
| Age | [target] | [actual] | ✅/⚠️/❌ |
| Gender | [target] | [actual] | ✅/⚠️/❌ |
| Location | [target] | [actual] | ✅/⚠️/❌ |
| Interests | [target] | [actual] | ✅/⚠️/❌ |
| Income/Purchasing | [target] | [actual] | ✅/⚠️/❌ |
### Audience Quality Assessment
| Metric | Value | Assessment |
|--------|-------|------------|
| Real follower % | [%] | [Good/Concerning] |
| Active follower % | [%] | [Good/Concerning] |
| Bot/spam % | [%] | [Good/Concerning] |
| Audience growth | [trend] | [Organic/Suspicious] |
### Audience Match Score: [X/5]
**Justification**: [explanation]
**Weighted Score**: [X] × [weight%] = [weighted points]
-
Score Content Quality
## Content Quality Score
**Influencer**: @[handle]
### Production Quality
| Factor | Rating | Notes |
|--------|--------|-------|
| Visual quality | [1-5] | [notes] |
| Audio quality (if video) | [1-5] | [notes] |
| Editing skill | [1-5] | [notes] |
| Creativity | [1-5] | [notes] |
| Consistency | [1-5] | [notes] |
### Content Analysis
: [X posts/week]
: [types and %]
: [assessment]
: [assessment]
: [why it's good]
: [why it's good]
[Concern 1 if any]
[Concern 2 if any]
: [explanation]
: [X] × [weight%] = [weighted points]
Example
User: "Compare these 3 influencers for our sustainable fashion brand: @ecofashionista, @greenwardrobe, @sustainablesarah"
Output: [Detailed comparison with scores, leading to clear recommendations with @sustainablesarah ranked #1 due to highest audience match and engagement authenticity]
Custom Weighting
Adjust weights based on campaign goals:
| Campaign Goal | Audience | Content | Brand | Engagement | Partnership |
|---|
| Awareness | 30% | 25% | 15% | 20% | 10% |
| Engagement | 20% | 20% | 15% | 35% | 10% |
| Conversion | 35% | 15% | 20% | 20% | 10% |
| Brand Building | 20% | 25% | 30% | 15% | 10% |
| Long-term | 25% | 20% | 25% | 15% | 15% |
Tips for Success
- Be consistent - Use same criteria for all influencers
- Gather data - More data = more accurate scores
- Consider context - Scores are relative to campaign needs
- Update regularly - Influencer quality changes over time
- Trust but verify - Spot-check high scores before outreach
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