lead-enrichment

name	lead-enrichment
displayName	Lead Enrichment
tagline	Automatically enrich leads with company data, contact details, and social profiles from your CRM.
description	Enriches incoming leads by pulling company info, contact details, firmographics, and social profiles from CRM sources like HubSpot and Salesforce. Matches leads against existing contacts, fills in missing fields, and scores them for sales readiness. Helps sales teams focus on the highest-value prospects.
department	["Sales","Revenue Operations"]
use_cases	["Lead Management","Data Enrichment","Sales Automation"]
tools_required	["HubSpot MCP","Salesforce MCP"]
agents_compatible	["Claude / Claude Code","Cursor","Windsurf","ChatGPT","Any MCP-compatible agent"]
author	Webrix
verified	true
updatedAt	"2026-05-08T00:00:00.000Z"
version	1.0.0
exampleInput	New lead: [e-mail] Enrich with company data, LinkedIn profile, and deal history.
exampleOutput	Lead Enrichment Report — [e-mail] CONTACT Name: Jane Doe Title: VP of Engineering Company: Acme Corp LinkedIn: linkedin.com/in/janedoe COMPANY Industry: SaaS / B2B Size: 250-500 employees Revenue: $45M ARR Location: San Francisco, CA SCORING Lead Score: 85/100 (Hot) Reason: VP-level, matching ICP, recent funding round

Lead Enrichment

Automatically enrich leads with company data, contact details, and social profiles from your CRM.

Integrations: HubSpot, Salesforce

When to Use

• A new lead comes in and needs company and contact data
• The user wants to enrich a batch of leads from a CSV or CRM list
• Sales teams need lead scoring based on firmographic data
• The user mentions "enrich lead", "lead data", or "company lookup"

Steps

Step 1: Identify the Lead

Collect the lead's email address or domain to begin enrichment.

Step 2: Pull CRM Data

Query HubSpot or Salesforce for existing contact records, deal history, and activity.

Step 3: Enrich with External Data

Fill in missing fields: company size, industry, revenue, social profiles, and recent news.

Step 4: Score the Lead

Apply a scoring model based on ICP fit, engagement signals, and deal potential.

Output

Deliver:

• Enriched contact record with all available fields
• Lead score with reasoning
• Recommended next action for sales team