whystrohm

Extract a production-ready brand-lock.md from a brand's existing assets. Point it at a website URL, a brand book PDF, screenshots, or a written description and it produces the nine-section brand-lock the rest of shotkit consumes, with a confidence and source noted for every value. Use when the user wants to onboard a brand, says "build a brand lock", "extract my brand", "make a brand pack from my site", or hands over brand assets. The cold-start killer that turns a blank brand-pack template into a filled, validate-ready file. Pairs with storyboard-architect downstream.

Turn a creative brief into a production-grade storyboard with shot specs, timing, on-screen text, and per-shot rationale. Use when the user describes a video brief, plans a video, references shots or beats, scripts a social video, or hands over a creative concept to break into scenes. Produces storyboard.md, shots.json, text-overlays.json, and brand-lock.snapshot.md. Pairs with visual-prompt-forge, visual-asset-critic, storyboard-html-preview.

Critique a generated image against its source storyboard shot and prompt, producing revision notes. Use when the user has generated an image and wants feedback before committing. Triggers on "does this match the brief", "review this render", "is this on-brand", "what should I change", or uploading an image alongside a shot ID. The QA loop for AI visuals. Works even without a storyboard-architect run. Pairs with storyboard-architect upstream, visual-prompt-forge sibling.

Generate model-specific prompts from shots.json. Outputs copy-paste-ready prompts for stills (Midjourney, Flux, Ideogram, GPT Image, Nano Banana, Seedream) and motion video (Kling, Veo, Seedance, Hailuo). Also runs a revision mode that reads a critique.json and re-emits prompts for only the failed shots, closing the QA loop. Use when the user asks for image or video prompts, mentions any of those generators, wants AI-generated frames for a storyboard, or hands over shots.json. The prompt half of the pipeline. Composes with storyboard-architect upstream, visual-asset-critic downstream.

Render a structured storyboard (storyboard.md, shots.json, text-overlays.json, brand-lock.snapshot.md) into a single-file HTML preview that is shareable, printable, and offline. Use when the user wants to share a storyboard, export for review, hand off to an editor, or print a hard copy. Triggers on "preview the storyboard", "share this", "export to HTML", "print version", or after a storyboard-architect run. Produces one self-contained .html file with no build or server.

Reverse-engineer how someone thinks, talks, and makes decisions — then build a stress-tested AI System Prompt that replicates their voice and judgment. Trigger on: digital twin, persona extraction, clone my voice, replicate how I think, build a system prompt from my writing, analyze how I communicate.

Audit written content against a brand's voice guardrails defined in a ritual.config.json file. Use this skill whenever the user asks to review, check, audit, lint, or enforce brand voice on any content surface — landing pages, blog posts, testimonials, case studies, emails, social posts, or marketing copy. Also trigger when the user mentions voice lint, brand guardrails, hype words, AI slop, stale stats, unverified claims, or asks whether copy sounds on-brand. Works across any brand that has a ritual.config.json in the repo. Six priority checks — stale metrics, missing specificity, AI-slop markers, banned hype words, name/attribution mismatches, and generic corporate voice. Part of Ritual — pair with Claude Code routines for scheduled enforcement across repos.