ritual

Audit written content against a brand's voice guardrails defined in a ritual.config.json file. Use this skill whenever the user asks to review, check, audit, lint, or enforce brand voice on any content surface — landing pages, blog posts, testimonials, case studies, emails, social posts, or marketing copy. Also trigger when the user mentions voice lint, brand guardrails, hype words, AI slop, stale stats, unverified claims, or asks whether copy sounds on-brand. Works across any brand that has a ritual.config.json in the repo. Six priority checks — stale metrics, missing specificity, AI-slop markers, banned hype words, name/attribution mismatches, and generic corporate voice. Part of Ritual — pair with Claude Code routines for scheduled enforcement across repos.