| name | content-performance-measurement |
| description | Use when measuring content ROI. Metrics: traffic, rankings, engagement, conversions, ROI.
|
Content Performance Measurement
Track: rank, traffic, engagement, conversions, ROI. Use Google Analytics 4 + Search Console + Hotjar. Weekly review.
Per-piece metrics
- Rank (Search Console > Position)
- Impressions (visibility in SERPs)
- CTR (clicks/impressions)
- Traffic (sessions to page)
- Engagement time (avg time-on-page)
- Scroll depth (Hotjar or GA4)
- Conversions (signups, purchases, etc.)
- Revenue attribution (if e-commerce)
- Backlinks earned (Ahrefs)
- Social shares (BuzzSumo)
Performance benchmarks (12-month-old article)
Top-quartile: rank #1-3, 500+ visits/mo
Upper-mid: rank #4-10, 100-500 visits/mo
Mid: rank #11-20, 20-100 visits/mo
Under-perform: rank #21+, <20 visits/mo
Review quarterly. Refresh under-performers, double down on top-performers.
ROI calculation
Content cost: writing + editing + design + promotion + opportunity cost
Content value: rank-driven traffic × avg conversion rate × LTV
Example: $500 article cost. Generates 200 visits/mo × 2% conversion × $200 LTV = $800/mo. Payback in <1 month. Compounding over 12+ months: huge ROI.
Where this fits in the X3 empire
Quarterly content performance review for CardPrepAI.