| name | digital-pr-fundamentals |
| description | Use when seeking high-authority backlinks via PR. Digital PR = newsworthy content + journalist outreach.
|
Digital PR Fundamentals
Digital PR pitches story angles to journalists. Earned backlinks from authority sites. Slow but high quality.
PR-worthy angles
- Original data/research (survey, study)
- Industry analysis (year in review, trends)
- Controversial take (counter-narrative)
- Founder story (newsworthy backstory)
- Product launch (especially first-of-kind)
- Funding milestone
- Community story (helping customer succeed)
- Charity / social impact
Outreach process
- Identify journalists covering your niche (Twitter/X, LinkedIn search)
- Read their recent stories — understand their beat
- Pitch personalized story relevant to them
- Lead with hook + data
- Offer exclusive (one journalist gets first look)
- Be patient — replies take 2-7 days
- Follow up once politely if no reply
Tools
- Muck Rack — journalist database
- Cision — PR distribution
- HARO — daily journalist queries
- Twitter/X advanced search — find journalists
- Email outreach (Hunter.io for emails)
Where this fits in the X3 empire
PR strategy for CardPrepAI brand-building.