| name | evergreen-vs-news-content-mix |
| description | Use when balancing content portfolio. Mix evergreen (long-term ranking) + news (short-term traffic spike).
|
Evergreen vs News Content Mix
Evergreen: 80% of content, evergreen value, ranks for years. News: 20%, immediate traffic spike, fades fast. Balance the mix.
Evergreen characteristics
- Topic doesn't expire (timeless info)
- Updates yearly or less often
- Ranks for stable keyword volume
- Builds compounding traffic over months/years
- Examples: 'How card grading works', 'PSA vs BGS comparison'
News characteristics
- Time-sensitive (event, release, announcement)
- Updates rarely after initial publish
- Massive traffic spike, then fade
- Drives backlinks (news outlets link)
- Examples: 'PSA fee increase 2026', '1952 Mantle sells $12.6M'
Mix planning
Evergreen content: 80% of editorial budget
- Pillar pages
- Comparison guides
- How-to articles
- FAQs
News content: 20%
- Set release announcements
- Auction results
- Industry updates
- Newsjack opportunities
Evergreen carries SEO; news amplifies brand.
Where this fits in the X3 empire
Content portfolio split for CardPrepAI.