local-paid-amplification

name	local-paid-amplification
description	Use when supplementing local SEO with paid ads. Google Ads + Google Maps Ads + Meta geo-targeted = local amplification.

Local Paid Amplification

Paid local amplifies organic. Google Local Service Ads, Google Ads with geo-targeting, Meta with radius targeting. Different from broad-market paid.

Local paid channels

1. Google Local Service Ads (LSA) — top of local SERP, pay per lead
2. Google Ads with geo-targeting — radius around address
3. Google Maps Ads — sponsored placement in Maps
4. Meta Ads (Facebook + IG) — radius targeting + local audience
5. Nextdoor Ads — hyperlocal community
6. Local newspapers digital — regional brand awareness

Geo-targeting precision

Google Ads geo-targeting:

1. Radius (1-50 miles around address)
2. Specific zip codes
3. Specific cities
4. Specific DMA (Designated Market Area)
5. Exclude competing areas

Meta:

1. Radius around address
2. ZIP-level
3. City
4. Excluded locations

Local ad copy

Different from generic ads:

1. Include city name in headline
2. Local proof (years in business, customers served locally)
3. Local references (landmarks, neighborhoods)
4. Local guarantees (same-day service in area)
5. Local incentives (discount for first-time local customers)

Where this fits in the X3 empire

Paid local strategy for X3 Fleet Safety and CardPrepAI.