| name | competitor-profile |
| description | Use this skill to build a comprehensive intelligence dossier on a specific competitor or company. Uses web_search, web_fetch_batch/web_fetch, and optionally deploy_analysis_team for full website audits. |
| emoji | 🧩 |
| version | 1.0.0 |
Competitor Profile
Use this skill to build a comprehensive intelligence dossier on a specific competitor or company. Uses web_search, web_fetch_batch/web_fetch, and optionally deploy_analysis_team for full website audits.
1. Information to Gather
For each competitor, collect data across 8 dimensions:
A. Company Basics
- Full name, legal entity, founding year, headquarters
- Funding stage and known investors (Crunchbase, PitchBook, press)
- Headcount estimate (LinkedIn, team page, Glassdoor)
- Key executives (CEO, CTO, CMO — LinkedIn)
- Revenue signals (ARR, GMV if public; estimates from employee count × industry benchmarks)
B. Product & Features
- Core product description (their own words from homepage/docs)
- Feature list (from pricing page, docs, or screenshots)
- Unique differentiators they emphasize
- Integrations and ecosystem
- Free tier / trial / freemium vs paid gate
- Tech stack (detect via BuiltWith, Wappalyzer, or source inspection)
C. Pricing
- Pricing tiers (names, prices, included features)
- Annual vs monthly discount
- Enterprise tier (custom pricing signals)
- Free plan limits
- Recent pricing changes (search "CompanyName pricing 2026" or "CompanyName raised prices")
D. Positioning & Messaging
- Their headline value proposition (H1 on homepage)
- Who they target explicitly (use cases, industries, company sizes)
- Pain points they claim to solve
- Key emotional triggers in copy (productivity, savings, simplicity, power, etc.)
- Brand tone (formal, casual, technical, friendly)
- Tagline or slogan
E. SEO & Content Footprint
- Run deploy_analysis_team OR web_search to check:
- Domain authority signals (who links to them)
- Blog content topics and frequency
- YouTube/video presence
- Keywords they rank for (search:
site:competitor.com)
- Guest posts, PR, earned media
F. Social & Community
- X/Twitter followers, posting frequency, engagement style
- LinkedIn followers, content strategy
- Reddit mentions (search:
site:reddit.com "CompanyName")
- Slack/Discord community (size, activity)
- YouTube subscribers and content type
G. Customer Signals
- G2, Capterra, Trustpilot, App Store reviews → common praise and complaints
- Case studies on their site → industries served, outcomes claimed
- Notable customers they name publicly
- Churn signals (search: "CompanyName alternative", "switching from CompanyName")
H. Team & Hiring Signals
- Open job roles → reveals strategic bets (hiring AI engineers = building AI features)
- LinkedIn headcount growth (fast growth = well-funded, investing)
- Key recent hires (former execs from specific companies signals direction)
- Glassdoor rating and common complaints (culture, product-market fit signals)
2. Research Workflow
Step 1: Homepage deep-read
→ web_fetch("https://competitor.com")
→ Capture: headline, subheadline, features, CTAs, social proof
Step 2: Pricing page
→ web_fetch("https://competitor.com/pricing")
→ Capture: tiers, prices, limits
Step 3: Web search pass 1 — general
→ web_search("CompanyName 2026 review funding features", fetch_top_k: 3)
→ web_search("CompanyName pricing plans", fetch_top_k: 2)
Step 4: Web search pass 2 — competitive signals
→ web_search("CompanyName alternative 2026")
→ web_search("switching from CompanyName reddit")
→ web_search("CompanyName vs [your product]")
→ web_fetch_batch on selected review/comparison/social URLs
Step 5: Review mining
→ web_fetch("https://g2.com/products/CompanyName/reviews")
→ web_search("CompanyName review G2 Capterra 2026", fetch_top_k: 3)
Step 6: Hiring signals
→ web_search("CompanyName jobs 2026 OR hiring")
→ web_fetch LinkedIn jobs page if accessible
Step 7 (optional): Full site audit
→ deploy_analysis_team({ url: "https://competitor.com" })
→ Wait for team_event with SEO, performance, content report
3. Output Template
# Competitor Profile: [Company Name]
**Last updated:** [date] | **Confidence:** [High / Medium / Low — based on data freshness]
---
## TL;DR
[3-sentence executive summary: who they are, who they serve, and their key strength/weakness]
---
## Company Basics
| Field | Value |
|---|---|
| Founded | [year] |
| HQ | [location] |
| Funding | [stage, total raised, lead investors] |
| Team size | ~[N] (est.) |
| CEO | [name] |
---
## Product
**Core value prop:** "[their own words]"
**Key features:**
- [Feature 1]
- [Feature 2]
- [Feature 3]
**Differentiators:** [What they claim makes them unique]
**Tech stack:** [detected technologies]
---
## Pricing
| Tier | Price | Key limits |
|---|---|---|
| Free | $0 | [limits] |
| [Tier 1] | $X/mo | [limits] |
| [Tier 2] | $Y/mo | [limits] |
| Enterprise | Custom | — |
---
## Positioning
- **Target:** [company size, industry, role]
- **Pain point:** [what problem they solve]
- **Tone:** [formal / casual / technical]
- **Key message:** "[their elevator pitch]"
---
## SEO & Content
- Blog: [frequency, top topics]
- Domain authority: [signals]
- Top keywords: [2-3 detected]
- Media presence: [notable press, podcasts, etc.]
---
## Social Presence
| Channel | Size | Activity |
|---|---|---|
| Twitter/X | [followers] | [posts/week, tone] |
| LinkedIn | [followers] | [type of content] |
| YouTube | [subs] | [content type] |
| Community | [Slack/Discord, size] | [activity level] |
---
## Customer Sentiment
**What customers love:**
- [G2/review insight 1]
- [G2/review insight 2]
**Common complaints:**
[Complaint 1]
[Complaint 2]
[What makes people leave, from "alternative" searches]
---
Currently hiring for: [roles]
Strategic implication: [what this reveals about their roadmap]
---
| Our strength | Their weakness | Opportunity |
|---|---|---|
| [X] | [Y] | [Z] |
---
[Low / Medium / High]
[Low / Medium / High]
[Why]
4. Quality Rules
- Cite sources for every major claim (URL or publication)
- Date-stamp pricing and headcount — these change frequently
- Flag low-confidence estimates with (est.) or (unconfirmed)
- Don't rely on a single source — cross-reference claims across 2+ sources
- Search for recent news — funding rounds, product launches, pivots change everything
